Giant Squid Inc
Giant Squid Inc is a public relations agency based in Central Coast (founded 2013).
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About Giant Squid Inc
Founded in 2013 by Richelle Gillett and Sheldon Gillett, Giant Squid Inc emerged from the Central Coast of New South Wales, Australia, as a response to a common frustration in the communications industry: the disconnect between high-quality strategic counsel and accessible pricing. With over two decades of combined experience in B2B and B2C public relations, the founders set out to build an agency that delivers the expertise of a large firm without the associated overheads. Operating from their headquarters in Central Coast, Australia, 2251, Giant Squid Inc has since established itself as a boutique communications partner that prioritises honest, practical advice over inflated promises.
Current Focus and Core Philosophy
Giant Squid Inc positions itself as a hybrid agency, blending public relations, video production, and content creation under one roof. The firm’s core philosophy is built on collaboration and transparency—they describe themselves as trusted advisors who guide clients through the complexities of media relations, corporate communications, and content strategy. Rather than offering one-size-fits-all packages, they tailor project or retainer engagements to fit specific budgets and objectives. This approach is particularly appealing to businesses that need strategic direction without the long-term commitment or high costs often associated with larger PR agencies. The agency’s name, Giant Squid Inc, reflects a commitment to thinking big while remaining agile, a trait that has served them well in the competitive Australian communications landscape.
Services and Specialties
Giant Squid Inc offers a comprehensive suite of services that integrate traditional public relations with modern content and video production. Their expertise spans several key areas, as outlined below:
- Public relations and communications strategy, including media outreach and crisis communications
- Corporate and marketing video production, from scripting to final edit
- Content creation: thought leadership articles, case studies, sponsored content, and marketing collateral
- Media training and executive coaching, including spokesperson coaching
- Strategic advice for B2B tech and MarTech clients
- Corporate communications, internal communications, and marketing communications support
What sets Giant Squid Inc apart is its dual focus on PR and video. Many agencies offer one or the other, but the Gilletts combine their individual strengths—Richelle’s PR and communications background with Sheldon’s video production expertise—to deliver integrated campaigns. This allows clients to develop cohesive narratives that work across earned media, owned content, and visual storytelling. For example, a single engagement might include media training for executives, creation of a thought leadership article, and production of a corporate video that reinforces key messages. The agency also provides crisis communications support, helping businesses navigate reputational challenges with clear, strategic guidance.
Who Benefits Most from Giant Squid Inc
Giant Squid Inc is best suited for B2B technology and marketing technology companies that value strategic counsel over volume-driven PR. Their boutique structure makes them an excellent fit for growing businesses that need experienced advisors but cannot justify the retainer of a large agency. Startups, scale-ups, and established firms in the tech sector will appreciate the agency’s no-nonsense approach—they promise to tell clients the truth, even when it’s uncomfortable. Additionally, organisations that require both PR and video content will find the integrated model particularly efficient. Based on the Central Coast, Giant Squid Inc serves clients across Australia and beyond, offering the flexibility of remote collaboration while maintaining a strong local presence. For businesses seeking a partner that combines decades of experience with a genuine commitment to storytelling, Giant Squid Inc provides a practical, results-oriented alternative to traditional PR agencies.
Key facts
- Team size: 1-10 employees
- Headquarters: Central Coast, New South Wales, Australia, 2251
- Address: Central Coast New South Wales Australia 2251
- SIC codes: 7389
Keywords & focus
Topics and areas Giant Squid Inc works with.
- video production
- public relations
- corporate & marketing video
- communications strategy
- marketing communications
- corporate communications
- crisis communications
- content strategy
- media training
- public relations & communications services
- media outreach
- executive coaching
- content creation
- video content
- case studies
- media relations
- sponsored content
- services
- public relations agencies
- b2b
- thought leadership articles
- media production
- pr campaigns
- strategic advice
- spokesperson coaching
- consulting
- marketing collateral
- video scripting
- content production
- content marketing
- +4 more
Technologies
Outlook, Microsoft Office 365, Google Font API, Mobile Friendly, YouTube, IoT, Data Analytics, Remote, Myob, Circle, Render, Android
Industries served by Giant Squid Inc
Giant Squid Inc works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Central Coast
If you are looking for alternatives or more options in Central Coast, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Giant Squid Inc
Common questions and answers about Giant Squid Inc, their services, location, and how to work with them.
- Where is Giant Squid Inc located?
- Giant Squid Inc is headquartered in Central Coast.
- What services does Giant Squid Inc offer?
- Giant Squid Inc offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Giant Squid Inc serve?
- Giant Squid Inc serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Giant Squid Inc a verified PR agency?
- Giant Squid Inc is listed on Online PR. Verification status is shown on their profile.
- How can I contact Giant Squid Inc?
- You can visit their website at http://www.giantsquidinc.com.au
- How many reviews does Giant Squid Inc have?
- Giant Squid Inc has 0 client reviews with an average rating of 0.0 out of 5.
- When was Giant Squid Inc founded?
- Giant Squid Inc was founded in 2013.
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