Giardiniere di Parole

Giardiniere di Parole is a public relations and communications agency based in Sona, Italy, that brings a distinctive, human-centered philosophy to the field of communication. Founded in 2015 by Alessandra Orsolato, the agency focuses on restoring what it calls the "primary role of the Word" in all human relationships. Rather than offering traditional PR services alone, Giardiniere di Parole blends public relations with personal development, coaching, and mindfulness-based communication techniques. Its core offering is the proprietary Messaggio Sostenibile® (Sustainable Message) method, a communication framework designed to craft statements that benefit both the speaker and the listener.

Services and Specialties

Giardiniere di Parole provides a range of services that sit at the intersection of public relations, personal development, and coaching. While the agency does not list conventional media relations or crisis communications as standalone services, its offerings are tailored to individuals and businesses seeking to improve their verbal image, emotional intelligence, and communication effectiveness. Key services include:

• Public relations & communications services for B2C clients
• Online courses on personal development, self-confidence, and mindset transformation
• Coaching and life coaching sessions focusing on communication techniques
• Self-awareness training and emotional intelligence development
• Mindful language training and mindfulness in communication
• Self-confidence building and self-esteem enhancement workshops
• Motivational speaking and mindset training
• Metaphysical communication and energy of words workshops
• Verbal image consulting and personal branding through language

The agency's flagship program is the "Saper Parlare Saper Vivere" course, which is entirely structured around the Messaggio Sostenibile® method and the concept of verbal image. This course is designed to help participants reframe conversations, improve interpersonal dynamics, and achieve mutually beneficial outcomes in both personal and professional settings.

Target Audience and Approach

Giardiniere di Parole primarily serves a B2C audience, including individuals seeking personal growth, self-help, and communication skills. The agency's approach is deeply rooted in the belief that words carry energy and that improving one's "verbal health" can transform not only individual relationships but also broader environments, including business and commercial contexts. The Messaggio Sostenibile® technique is central to this philosophy: it aims to formulate sentences so that all parties—speaker and listener—gain benefit and advantage from the interaction. This method is presented as a tool to turn negative conversations into positive ones, and to ensure that even sales interactions result in win-win outcomes for everyone involved. Giardiniere di Parole also emphasizes values of deep respect for self and others, admiration for human creativity, and scholarly devotion to the power of words. The agency integrates concepts like mindfulness, emotional intelligence, and self-awareness into its coaching and training, making it a unique player in the communications landscape.

Location and Credentials

Giardiniere di Parole is headquartered at 8E Via Volturno in Sona, a town in the Veneto region of Italy. Operating from this base in northern Italy, the agency reaches clients through online courses and coaching, allowing it to serve a geographically diverse audience. Since its founding in 2015, Giardiniere di Parole has built a reputation for blending metaphysical and spiritual concepts with practical, everyday communication—even in traditionally "cold and calculating" environments like business and commerce. The agency's founder, Alessandra Orsolato, brings a visionary perspective that challenges conventional PR and communications practices, offering instead a holistic approach that prioritizes verbal well-being and sustainable interaction.

Giardiniere di Parole is a good fit for individuals and professionals who are looking to improve their communication skills from a personal development angle, rather than through traditional PR tactics. It is especially suited for those interested in self-help, life coaching, mindfulness, and the energy of words. Business owners and entrepreneurs who want to foster more empathetic and effective workplace communication may also find value in the agency's courses and coaching. However, clients seeking standard media relations or corporate communications services should note that Giardiniere di Parole's focus is more on personal transformation and verbal image than on external publicity or crisis management. For those ready to explore a deeper, more mindful approach to how they speak and listen, Giardiniere di Parole offers a thoughtful and distinctive path forward from its base in Sona, Italy.