giw Gesellschaft für Informationen aus der und für die Wirtschaft mbH
giw Gesellschaft für Informationen aus der und für die Wirtschaft mbH is a public relations agency based in Essen (founded 1977).
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About giw Gesellschaft für Informationen aus der und für die Wirtschaft mbH
Founded in 1977 in Essen, Germany, giw Gesellschaft für Informationen aus der und für die Wirtschaft mbH established itself during a period when corporate communications in Germany were becoming increasingly professionalized. The agency's founding philosophy revolved around providing structured information services for the business community, which at the time was a relatively novel concept. Over the decades, giw has evolved from a traditional information provider into a full-service communications agency that specializes in what it calls "future topics"—helping clients who are actively shaping tomorrow's markets.
Current Focus and Specialization
Today, giw Gesellschaft für Informationen aus der und für die Wirtschaft mbH operates out of its headquarters at 84 Holunderweg in Essen, North Rhine-Westphalia, serving a diverse client base that spans industries such as information technology, manufacturing, healthcare, building automation, high-tech, financial services, and retail. The agency's approach is rooted in what it describes as "fachliche Tiefenarbeit" (in-depth technical work), meaning it prioritizes substantive understanding of each client's industry over surface-level messaging. This is reflected in its keyword portfolio, which emphasizes areas like B2C communication, crisis communication, corporate identity, PR strategy, media relations, and stakeholder engagement. A notable strength is its focus on employer branding and employer PR within the business sector, helping companies attract talent by communicating their workplace culture effectively.
Services and Capabilities
The agency offers a comprehensive range of public relations and communications services, designed to support clients from strategy development through to execution. While giw does not provide an exhaustive public list of service offerings, its keyword data and self-description indicate a strong emphasis on integrated communication concepts and smart, pragmatic implementation. Based on its stated expertise, the following represent the core service areas giw is likely to deliver:
- PR strategy consulting and integrated communication concept development
- Product PR and brand communication (Markenkommunikation)
- Social media management and B2C communication
- Crisis communication and stakeholder engagement
- Media relations and media work
- Event management and employer branding
- Market research and target group analysis
- Corporate identity development and consulting
These services are delivered with a focus on "sachgerechte Zielgruppenansprache" (appropriate target group addressing), ensuring that messaging resonates with specific audiences rather than relying on generic approaches. The agency's long tenure in the market suggests deep relationships with media outlets and industry stakeholders, particularly within the German-speaking business landscape.
Who Benefits from Working with giw
giw Gesellschaft für Informationen aus der und für die Wirtschaft mbH is best suited for companies and organizations that are actively driving innovation in their fields—what the agency terms "Zukunftsthemen" (future topics). This includes entrepreneurs, pioneers, and established businesses in technology, healthcare, finance, and manufacturing that need strategic communications support to position themselves in competitive markets. The agency's emphasis on employer PR also makes it a strong partner for companies looking to improve their talent acquisition and retention through effective employer branding campaigns. Given its location in Essen, the agency is particularly well-positioned to serve clients in the Rhine-Ruhr metropolitan region, one of Germany's most economically significant areas, while also working with national and international clients. For organizations seeking a partner with decades of institutional knowledge, a methodical approach, and a focus on substantive rather than superficial communication, giw offers a reliable and experienced option in the German PR landscape.
Key facts
- Team size: 1-10 employees
- Headquarters: 84 Holunderweg, Essen, North Rhine-Westphalia, Germany, 45133
- Address: 84 Holunderweg , Essen North Rhine-Westphalia Germany 45133
- SIC codes: 8742
Keywords & focus
Topics and areas giw Gesellschaft für Informationen aus der und für die Wirtschaft mbH works with.
- informationstechnologie
- produzierendes gewerbe
- bueromoebel
- gesundheitswesen
- gebaeudeautomatisierung
- handel
- hightech
- finanzwirtschaft
- public relations & communications services
- public relations and communications
- markenkommunikation
- produkt pr
- social media
- b2c-kommunikation
- sachgerechte zielgruppenansprache
- krisenkommunikation
- corporate identity
- pr-strategie
- medienarbeit
- stakeholder engagement
- public relations
- strategy consulting
- event management
- employer branding
- social media management
- consulting
- fachliche tiefenarbeit
- employer-pr in der wirtschaft
- market research
- media and publishing
- +45 more
Technologies
Outlook, Mobile Friendly, Apache, WordPress.org, Typekit, Remote
Industries served by giw Gesellschaft für Informationen aus der und für die Wirtschaft mbH
giw Gesellschaft für Informationen aus der und für die Wirtschaft mbH works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about giw Gesellschaft für Informationen aus der und für die Wirtschaft mbH
Common questions and answers about giw Gesellschaft für Informationen aus der und für die Wirtschaft mbH, their services, location, and how to work with them.
- Where is giw Gesellschaft für Informationen aus der und für die Wirtschaft mbH located?
- giw Gesellschaft für Informationen aus der und für die Wirtschaft mbH is headquartered in Essen.
- What services does giw Gesellschaft für Informationen aus der und für die Wirtschaft mbH offer?
- giw Gesellschaft für Informationen aus der und für die Wirtschaft mbH offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does giw Gesellschaft für Informationen aus der und für die Wirtschaft mbH serve?
- giw Gesellschaft für Informationen aus der und für die Wirtschaft mbH serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is giw Gesellschaft für Informationen aus der und für die Wirtschaft mbH a verified PR agency?
- giw Gesellschaft für Informationen aus der und für die Wirtschaft mbH is listed on Online PR. Verification status is shown on their profile.
- How can I contact giw Gesellschaft für Informationen aus der und für die Wirtschaft mbH?
- You can visit their website at http://www.giw.de
- How many reviews does giw Gesellschaft für Informationen aus der und für die Wirtschaft mbH have?
- giw Gesellschaft für Informationen aus der und für die Wirtschaft mbH has 0 client reviews with an average rating of 0.0 out of 5.
- When was giw Gesellschaft für Informationen aus der und für die Wirtschaft mbH founded?
- giw Gesellschaft für Informationen aus der und für die Wirtschaft mbH was founded in 1977.
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