Glenaki Tourism Industry Consultancy

Glenaki Tourism Industry Consultancy provides a comprehensive suite of public relations and communications services tailored specifically for the tourism sector. Based in Bruges, Belgium, the agency focuses on media and public relations, B2B sales and marketing, and B2C promotional activities. Their media relations work includes writing and distributing press releases, organizing press trips (both group and individual), conducting press conferences and workshops, offering press clipping and reporting services, and providing ongoing PR support. On the B2B side, they collaborate with tour operators, organize roadshows, deliver training and presentations for travel agents, conduct sales calls, and coordinate familiarization trips. For B2C audiences, Glenaki Tourism Industry Consultancy stimulates website traffic through online content marketing and campaigns, develops and maintains websites and social media platforms, runs online and offline marketing campaigns, manages co-branding actions, and organizes participation in fairs and events.

Who They Help

The agency serves destinations, companies, and organizations within the tourism industry. Their clients include tourism boards, hotels, attractions, cruise lines, and other travel-related businesses seeking to strengthen their presence in the Belgian and Luxembourg markets. Glenaki Tourism Industry Consultancy is particularly well-suited for organizations looking to increase awareness and bookings among Belgian and Luxembourg buyers and sellers. By leveraging their deep market knowledge and established network, they help clients achieve a "top of mind" position with key decision-makers in the region. The agency works closely with industry associations such as CLIA (Cruise Lines International Association), ABTO (Association of Belgian Tour Operators), VVR (Association of Flemish Travel Agents), ANTOR (International Tourism Offices Organization), and UPAV (Association of Walloon Travel Agents), giving clients direct access to influential networks.

Their Approach

Glenaki Tourism Industry Consultancy describes its approach as "out of the box," emphasizing creativity and tailored strategies over generic solutions. They combine media relations expertise with hands-on sales and marketing support to create integrated campaigns that drive measurable results. The agency’s methodology is grounded in data: they purchase WES statistics, a key source of travel research in Belgium, to inform their strategies and track performance. Their services span the full tourism marketing funnel, from generating media coverage and building brand awareness through PR, to converting interest into sales via B2B partnerships, to engaging consumers directly through online and offline campaigns. This integrated model ensures clients receive cohesive support across all stages of their marketing efforts.

• Media and public relations (press releases, press trips, press conferences, workshops, press clipping)
• B2B sales and marketing (tour operator cooperation, roadshows, agent training, sales calls, mailings, fam trips)
• B2C marketing (content marketing, website and social media management, online/offline campaigns, co-branding, event coordination)
• Market research and data analysis (using WES statistics)
• Industry networking and partnership development (through associations like CLIA, ABTO, VVR, ANTOR, UPAV)

Location and Credentials

Founded in 2003, Glenaki Tourism Industry Consultancy is headquartered at 12 Geerwijnstraat in Bruges, Flanders, Belgium. The agency’s name combines the Scottish word "Glen" (valley) with the Greek word "Aki" (small), reflecting a philosophy of focused, niche expertise. Their location in Bruges places them at the heart of the Belgian tourism industry, with easy access to both Flemish and Walloon markets. The agency’s long-standing presence in the market, established network of industry contacts, and use of proprietary data give them a distinct advantage for clients targeting Belgium and Luxembourg. They are registered under VAT number BE 0673 702 117.

Glenaki Tourism Industry Consultancy is a strong fit for tourism businesses and destinations that want to expand their reach into the Belgian and Luxembourg markets but lack the local knowledge or connections to do so effectively. Their mix of PR, sales, and marketing services makes them suitable for organizations seeking a single partner to handle both brand building and lead generation. Companies that value a data-informed, relationship-driven approach will find the agency’s methods particularly aligned with their needs. While their focus is narrow geographically, their expertise is deep, making them a practical choice for any tourism client serious about growth in the BeLux region.