Go East Consulting

Go East Consulting is a strategic advisory firm based in Sevenoaks, United Kingdom, that specialises in helping businesses navigate the complexities of entering and operating in China and Southeast Asia. Founded in 2009, the firm provides a suite of services centred on cross-cultural business development, political and economic risk analysis, and bespoke research. Its core offerings include market entry advice, due diligence, stakeholder relations, branding support, and training. The firm also offers forecasting and scenario planning to help clients anticipate economic trends and political shifts in the region.

Core Services and Specialties

Go East Consulting focuses on providing practical, research-backed guidance for businesses expanding into Asian markets. Its service portfolio is built around several key areas:

• International Business Development Solutions: Identifying opportunities, building partnerships, and supporting market entry strategies.
• Market Entry Advice & Strategic Campaign Planning: Tailored plans for launching products or services in China and Southeast Asia.
• Political, Economic & Security Risk Analysis: In-depth assessments of regulatory, political, and security risks affecting operations.
• Due Diligence & Bespoke Research: Custom investigations into partners, competitors, and market conditions.
• Business Culture & Communications: Cross-cultural training and communications support to bridge gaps between Western and Asian business practices.
• Commercial Support Services: Ongoing advisory for managing operations, supply chains, and stakeholder relationships.

These services are designed to address the practical challenges of doing business in a region where local knowledge and cultural sensitivity are critical. Go East Consulting’s approach is grounded in research and analysis, rather than generic advice, making it a practical partner for firms that need nuanced guidance.

Who They Help and Their Approach

Go East Consulting primarily serves B2B clients—including corporations, investors, and professional services firms—that are looking to expand or strengthen their presence in East and Southeast Asia. The firm’s work is particularly relevant for companies in sectors such as manufacturing, technology, finance, and professional services, where regulatory environments and cultural dynamics can vary significantly from one country to another. The firm’s approach is consultative and hands-on: it conducts thorough due diligence, provides scenario-based forecasting, and offers ongoing advisory rather than one-off reports. This allows clients to adapt to changing economic and political conditions over time. Go East Consulting also emphasises training and capacity building, helping internal teams understand local business etiquette, negotiation styles, and communication norms.

Location and Credentials

Based in Sevenoaks, United Kingdom, Go East Consulting operates from a strategic location that allows it to serve European clients while maintaining deep ties to Asia. The firm’s team brings experience in both Western and Asian markets, which is reflected in its ability to translate complex regional dynamics into actionable business strategies. Since its founding in 2009, Go East Consulting has built a reputation for reliable, evidence-based advice, particularly in political risk assessment and cross-cultural communications. Its long track record in the field gives it a solid foundation for advising clients on long-term investments and market entry decisions.

Go East Consulting is a good fit for mid-sized to large enterprises that need specialised, research-driven support for entering or scaling operations in China and Southeast Asia. Companies that value thorough due diligence, cultural nuance, and practical risk management will find the firm’s services particularly useful. While it may not be suited for businesses seeking broad, generalist PR or marketing campaigns, it excels in the niche of cross-border strategic advisory—especially where political or economic uncertainty is a factor. For firms based in or expanding from the United Kingdom, the Sevenoaks location provides convenient access to a consultant with deep regional expertise.