Good PR Group

Good PR Group, founded in 2009, is a communications consultancy based in Huntington Beach, United States, that primarily serves nonprofits, trade associations, and mission-driven companies. The agency focuses on helping these organizations tell their stories to the news media and other key audiences, raise awareness through advocacy campaigns, and generate funding to support their social impact. With a client list that includes organizations like the Alliance of Motion Picture and Television Producers, Common Sense Media, and the USC Marshall School of Business, the agency has built a reputation for working with entities that operate at the intersection of public interest and public policy.

Core Services and Specialties

Good PR Group offers a range of services designed to support organizations in achieving their communications and development goals. Their practice areas include communications and public relations, development and fundraising, crisis communications, social media management, event planning and management, issue advocacy, thought leadership programs, and interim communications and development staff services. This breadth of offerings allows the agency to act as both a strategic partner and an operational resource for clients who may lack in-house capacity. The agency's work often involves helping nonprofits and trade associations navigate complex media landscapes, craft compelling narratives for fundraising campaigns, and manage communications during sensitive or high-stakes situations.

Industries and Client Focus

Good PR Group's client roster reflects its focus on the nonprofit sector, education, and public policy. The agency has worked with organizations such as CASA LA, United Friends of the Children, 826LA, Families in Schools, Heart of Los Angeles (HOLA), and Great Public Schools Now. It has also served trade associations like the Western Manufactured Housing Communities Association and the California Chamber of Commerce. This concentration on nonprofits and trade associations suggests that Good PR Group understands the unique challenges these organizations face, including limited budgets, the need for measurable impact, and the importance of building trust with donors, members, and the public. The agency's crisis communications expertise is particularly valuable for clients that may face scrutiny from media or advocacy groups.

Services Offered

• Communications and public relations strategy
• Development and fundraising support
• Crisis communications management
• Social media strategy and execution
• Event planning and management
• Issue advocacy campaigns
• Thought leadership programs
• Interim communications and development staff services

Location and Reach

Headquartered at 5832 Bolsa Avenue in Huntington Beach, California, Good PR Group is situated in Southern California, a region with a dense concentration of nonprofit organizations, educational institutions, and advocacy groups. While the agency's base is in Huntington Beach, its client work spans the state and, in some cases, the country. The location allows the agency to maintain close ties with California-based clients while also serving national trade associations and nonprofits. The agency's office in Huntington Beach places it within a broader Los Angeles and Orange County media market, which is relevant for clients seeking to influence public opinion or policy in California.

Who This Agency Is a Good Fit For

Good PR Group is best suited for nonprofits, trade associations, and mission-driven companies that need a strategic communications partner with experience in advocacy, fundraising, and crisis management. Organizations that are looking for an agency that can handle a mix of public relations, event planning, and development work—rather than a pure-play media relations firm—may find Good PR Group a practical choice. The agency's willingness to provide interim staff services also makes it a good fit for organizations undergoing transitions or needing short-term support without a long-term commitment. However, startups or for-profit companies in consumer internet or technology sectors may find the agency's focus on nonprofits and trade associations less aligned with their needs.