Good Work Group
Good Work Group is a public relations agency based in Minneapolis (founded 2010).
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About Good Work Group
Good Work Group is a communications consulting firm based in Minneapolis, United States, that focuses on helping mission-driven organizations amplify their impact through strategic messaging and advocacy. Founded in 2010, the agency has built a reputation for working at the intersection of public narrative, policy change, and social justice. Unlike generalist PR firms, Good Work Group specializes in supporting nonprofits, advocacy coalitions, and social impact innovators who need more than standard media relations—they need campaigns that move people and policy.
Specialist Expertise in Impact Communications and Advocacy
Good Work Group’s core strength lies in impact communications—a blend of storytelling, policy analysis, and grassroots advocacy designed to create measurable change. The agency’s team brings together skills in qualitative research, campaign strategy, and coalition building, allowing them to craft messages that resonate with both decision-makers and the public. Their work often centers on racial justice, social impact, and mission-driven businesses, making them a go-to partner for organizations that need to align their communications with their values. By focusing on public narrative influence, Good Work Group helps clients move beyond simple awareness to drive tangible outcomes, such as policy shifts or increased stakeholder engagement.
How They Apply Their Approach
The agency’s process begins with strategy mapping and alignment, ensuring that every communications effort supports the client’s broader mission. Good Work Group then develops content that builds narrative power—whether through advocacy toolkits, campaign platforms, or thought leadership pieces. They also provide organizational support, including speech writing, annual reports, and grant narratives, which helps clients maintain a consistent voice across all channels. A notable aspect of their methodology is the use of grassroots support and coalition building, which allows them to amplify messages through networks of like-minded organizations. Based in Minneapolis, Good Work Group serves clients across the United States, bringing a deep understanding of local and national advocacy landscapes.
Services Offered
While Good Work Group tailors its offerings to each client, their core services typically include:
- Strategy Development: Impact visioning, mission and vision action plans, strategy mapping
- Storytelling and Content: Narrative power, key messaging, campaign platform creation, website content strategy
- Advocacy Campaigns: Issue advocacy, policy briefs, advocacy toolkits, grassroots advocacy support
- Organizational Support: Annual reports, white papers, grant writing, fundraising narratives, speech writing
- Digital and Social Media: Editorial and social media strategy, content creation, blogs and newsletters
- Research and Analysis: Qualitative research, policy analysis, stakeholder engagement
These services are designed to help clients maximize their mission impact by building communications strategies that are both strategic and actionable. Good Work Group’s work often involves design and web development to support digital campaigns, ensuring that their clients’ messages are visually compelling as well as persuasive.
Who They Work With
Good Work Group is best suited for nonprofits, advocacy organizations, and mission-driven businesses that are looking to deepen their influence on social and policy issues. Their clients typically operate in areas like racial justice, environmental sustainability, public health, or community development. The agency’s expertise in advocacy communications makes them a strong partner for groups that need to engage policymakers, build coalitions, or mobilize grassroots support. Because Good Work Group offers both strategic planning and hands-on content creation, they are a good fit for organizations that want a partner who can handle everything from high-level messaging to day-to-day social media management. Based in Minneapolis, the agency works with clients across the United States, bringing a collaborative, research-backed approach to every project.
Key facts
- Team size: 1-10 employees
- Headquarters: 3617 17th Ave S, Minneapolis, Minnesota, United States, 55407
- Address: 3617 17th Ave S , Minneapolis Minnesota United States 55407
- SIC codes: 8699
Keywords & focus
Topics and areas Good Work Group works with.
- communications
- design & web development
- impact storytelling
- impact communications
- nonprofit strategy
- advocacy communications
- nonprofits
- policy analysis
- advocacy campaigns
- content strategy
- missiondriven businesses
- research
- editorial & social media strategy
- storytelling
- brand identity
- policy advocacy
- public relations & communications services
- public narrative influence
- grassroots support
- impact stories
- racial justice
- stakeholder engagement
- campaign strategy
- qualitative research
- other scientific and technical consulting services
- social impact
- grassroots advocacy
- services
- coalition building
- advocacy toolkits
- +61 more
Technologies
Gmail, Google Apps, Slack, Squarespace ECommerce, Typekit, Mobile Friendly, Google Tag Manager, Shutterstock, Remote
Industries served by Good Work Group
Good Work Group works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Good Work Group
Common questions and answers about Good Work Group, their services, location, and how to work with them.
- Where is Good Work Group located?
- Good Work Group is headquartered in Minneapolis.
- What services does Good Work Group offer?
- Good Work Group offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Good Work Group serve?
- Good Work Group serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Good Work Group a verified PR agency?
- Good Work Group is listed on Online PR. Verification status is shown on their profile.
- How can I contact Good Work Group?
- You can visit their website at http://www.goodworkgroup.com
- How many reviews does Good Work Group have?
- Good Work Group has 0 client reviews with an average rating of 0.0 out of 5.
- When was Good Work Group founded?
- Good Work Group was founded in 2010.
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