GoodPR+Events

GoodPR+Events is a boutique communications agency based in Sydney, Australia, that focuses on amplifying the efforts of organisations and individuals working for social and environmental good. Founded in 2014, the agency has built a reputation for delivering high-energy, creative campaigns that drive positive change. Their client base spans purpose-driven startups, non-profits, charities, and mission-aligned enterprises that need to cut through the noise and connect with audiences who care about impact.

How GoodPR+Events Helps Purpose-Driven Organisations

GoodPR+Events operates at the intersection of public relations, events, and digital strategy. The agency's core belief is that storytelling and live experiences can be powerful catalysts for change. They work closely with clients to develop communications strategies that not only raise awareness but also inspire action—whether that's donating to a cause, attending an event, or shifting public opinion. Their approach is hands-on and collaborative, with a small, passionate team that brings deep expertise in media relations, content marketing, and government relations. This makes them especially effective for organisations that need to navigate complex stakeholder landscapes or rally support around a specific issue.

Services and Specialties

GoodPR+Events offers a comprehensive suite of services tailored to the needs of purpose-driven clients. Their offerings are designed to build visibility, credibility, and community engagement. Typical services include:

• Public relations and media relations
• Communications strategy and planning
• Digital strategy and content marketing
• Event management and experiential campaigns
• Government relations and advocacy
• Fundraising communications and campaign support
• Crisis communications and reputation management
• Brand storytelling and thought leadership

These services are delivered with a focus on measurable outcomes. GoodPR+Events has a track record of winning industry recognition for its work, including multiple Golden Target Awards from the Communications and Public Relations Australia (CPRA) association. In 2025 alone, the agency took home awards for Boutique PR Agency of the Year, Public Affairs & Advocacy Campaign of the Year, Small Budget Campaign of the Year, and Activation/Experiential Campaign. These accolades reflect their ability to deliver impactful results across a variety of campaign types and budget sizes.

Location and Local Expertise

Based in Sydney, New South Wales, GoodPR+Events is deeply connected to the Australian social impact and non-profit ecosystem. The agency's headquarters are located in the Sydney CBD, placing them at the heart of the country's media, corporate, and political networks. This local presence is a strategic advantage for clients who need to engage with Australian policymakers, journalists, or community leaders. At the same time, the agency's digital and content marketing capabilities allow them to support national and even global campaigns. For organisations based in or targeting Australia, GoodPR+Events offers a blend of local know-how and creative ambition that is hard to find in larger, less specialised agencies.

GoodPR+Events is a strong fit for startups, charities, and enterprises that are committed to making a difference but need expert help to tell their story effectively. They are particularly well-suited for organisations with limited budgets that still want to achieve outsized impact—as demonstrated by their award-winning small budget campaigns. Whether it's launching a fundraising drive, organising a high-profile event, or shaping public policy, GoodPR+Events brings the strategic thinking and executional energy needed to turn good intentions into real-world results.