GORATS

GORATS is a public relations and communications agency based in Anglesea, Australia. The firm provides strategic communications counsel and media relations support to clients across a range of sectors, with a particular focus on adventure tourism, outdoor recreation, and sporting organisations. Drawing on deep local knowledge of the Victorian coastline and bushland, GORATS offers tailored communication solutions that help businesses and groups tell their stories effectively.

Services for the Outdoor and Adventure Sector

Given the agency’s background in bike and canoe tours, GORATS is well-suited to serve clients in the outdoor adventure, tourism, and active lifestyle industries. Their likely service offerings include media relations, crisis communications, content creation, and social media management. They also provide strategic counsel for event promotion, community engagement, and stakeholder communication—particularly for organisations operating in regional and natural environments. For adventure tourism operators, GORATS can craft narratives that highlight unique experiences, safety standards, and environmental stewardship.

• Media relations and press outreach
• Crisis and issues management
• Content creation (blogs, articles, social media)
• Strategic communications planning
• Event promotion and community engagement
• Brand messaging and storytelling
• Stakeholder and partner communication
• Social media strategy and management

Methodology and Approach

GORATS takes a hands-on, relationship-driven approach to public relations. Rather than relying on generic press releases, the agency focuses on building genuine connections between clients and their audiences. Their method begins with a deep understanding of the client’s mission, audience, and competitive landscape. From there, they develop customised communication strategies that align with the client’s goals and budget. For adventure and tourism clients, this often means leveraging local media, outdoor influencers, and community networks to amplify reach. GORATS also emphasises transparency and regular reporting, ensuring clients stay informed about campaign progress and outcomes.

Location and Local Expertise

Based in Anglesea, Victoria, GORATS is rooted in the natural beauty of the Great Ocean Road region. This location gives the agency a distinct advantage when working with clients in tourism, recreation, and environmental sectors. The team’s familiarity with local terrain, events, and media outlets allows them to create authentic, location-specific campaigns. Whether promoting a new bike trail in the Otways or managing communications for a community event along the Aire River, GORATS brings firsthand knowledge that resonates with local audiences. The agency also serves clients beyond the region, offering remote communications support across Australia.

GORATS is a strong fit for small to medium-sized businesses, tourism operators, schools, and community organisations seeking affordable, results-driven public relations support. Their focus on adventure and outdoor lifestyles makes them particularly valuable for clients looking to build brand awareness in the active recreation and travel sectors. With a practical, no-nonsense approach and deep roots in Anglesea, GORATS offers a reliable partner for any organisation looking to improve its communications and media presence.