GPS Lab

Founded in 2022, GPS Lab emerged from a unique partnership between two seasoned professionals with complementary expertise. Ronald Adimoha, a marketing communications and PR specialist who had already built RoxNet Solutions, and Adewale Onagbesan, an author and governance policy consultant behind Aristokrat Consulting, recognized that combining their skills could create something distinct. Based in Lagos, Nigeria, the agency was built on the premise that strategic communications and governance insight are inseparable when working in the political and public sector space. Their shared vision was to serve as a vehicle for political ascendancy and good governance, focusing on aligning quality leadership with effective solutions across Africa.

Strategic Focus on Governance and Communications

GPS Lab operates at the intersection of public relations, communications, and governance. The agency's core mission is to enhance the governance quotient in Africa by helping political actors and institutions navigate complex environments. Rather than offering generic PR services, GPS Lab tailors its work to the specific challenges of political communication and institutional strategy. The team brings experience from both private and public sectors, allowing them to understand the nuances of policy, public perception, and electoral dynamics. Their approach is rooted in the belief that strong institutions are best managed by brilliant minds, and that strategic communications can help these minds reach positions of leadership. GPS Lab's work in Lagos and beyond reflects a commitment to providing win-win political solutions that serve political actors, institutions, and the general populace alike.

Services and Specialties

While GPS Lab's publicly listed services are focused on public relations and communications strategy, their governance-oriented foundation suggests a broader range of capabilities. Based on their stated mission and the backgrounds of their founders, the agency likely offers the following:

• Strategic communications planning for political campaigns and public sector organizations
• Governance advisory and policy communication support
• Public relations and media relations for political figures and institutions
• Crisis communications and reputation management in political contexts
• Capacity-building and training for political candidates and public officials
• Stakeholder engagement and community outreach strategies
• Brand positioning and messaging for governance initiatives
• Digital communications and social media strategy for political campaigns
• Research and analysis on public opinion and policy impact

These services are designed to help clients cut through noise, build credibility, and achieve their objectives in often high-stakes environments. GPS Lab emphasizes strategic alignment, ensuring that communications efforts are grounded in real governance goals rather than mere visibility.

Who Benefits from GPS Lab's Approach

GPS Lab is particularly well-suited for political actors seeking to enhance their communications and governance strategies. This includes candidates running for office, political parties, and elected officials who need to connect authentically with constituents. Institutions such as government agencies, non-profits focused on governance, and policy think tanks can also benefit from the agency's specialized expertise. For the broader public, GPS Lab's work aims to inspire hope and enable political ascendancy that ultimately serves the people. Based in Lagos, Nigeria, the agency is positioned to serve clients across Africa, drawing on local knowledge and regional experience. Whether the goal is to win an election, manage a public sector campaign, or strengthen institutional credibility, GPS Lab offers a focused, strategic partnership for those working in the political and governance space.