Grado360

Founded in 2020, Grado360 emerged from a simple but powerful observation: companies are social entities, and as such, they communicate constantly. The agency was built on the conviction that this constant flow of communication needs a strategic direction—one that generates genuine value through the right channels and messages. Based in the upscale district of Las Condes, Chile, Grado360 entered the public relations and communications landscape at a time when digital transformation was accelerating, and the line between internal and external communication was blurring. From the start, the agency positioned itself as a partner for organizations seeking to give their communication a clear, purposeful course.

Strategic Focus and Core Philosophy

Grado360 operates at the intersection of traditional public relations and modern digital engagement. The agency's name hints at its holistic approach—a 360-degree view of communication that encompasses everything from media relations and crisis management to internal communication and digital strategy. Rather than treating PR as a one-off campaign, Grado360 emphasizes continuous, relationship-driven work. The team in Las Condes understands that effective communication is not just about sending messages, but about creating meaningful connections with stakeholders, employees, and the public. This philosophy is reflected in their focus on storytelling, content analytics, and stakeholder engagement, ensuring every piece of communication serves a larger strategic purpose.

Services and Specialties

Grado360 offers a comprehensive suite of services designed to address the full spectrum of modern communication needs. Their offerings are built around the idea that communication must be both strategic and adaptable. Key areas of expertise include:

• Relational Marketing (Marketing Relacional): Building long-term relationships through personalized communication and loyalty initiatives.
• Press Management (Gestión de Prensa): Media outreach, press release distribution, and media training to secure positive coverage.
• Podcast Management: Full-service podcast production, from concept development to distribution and analytics.
• Environmental Analysis (Análisis de Entorno): Monitoring and analyzing the media landscape to anticipate trends and manage reputational risks.
• Webinars and Virtual Events: Planning and execution of online events for thought leadership and stakeholder engagement.
• Crisis Management (Manejo de Crisis): Developing crisis communication plans and providing real-time support during critical moments.
• Storytelling and Branding: Crafting compelling narratives that align with brand identity and business objectives.
• Strategic Communication (Comunicación Estratégica): Long-term communication planning that supports organizational goals.
• Internal Communication (Comunicación Interna): Strategies to foster employee engagement and alignment with company values.
• Digital Strategy: Social media management, content distribution, and digital communication solutions.
• Compliance Communication: Ensuring all messaging meets regulatory and ethical standards.

These services are delivered with a strong emphasis on content analytics and data-driven decision-making, allowing Grado360 to measure impact and refine strategies over time. The agency's work in innovation and digital communication reflects a forward-looking approach, helping clients navigate the evolving media landscape.

Who Benefits from Working with Grado360

Grado360 is a strong fit for organizations in Chile and across Latin America that need a reliable partner to manage both day-to-day communication and high-stakes situations. Companies undergoing change, facing public scrutiny, or looking to strengthen their brand presence will find particular value in the agency's integrated approach. Startups, mid-sized businesses, and established corporations alike can benefit from Grado360's expertise in internal communication, crisis management, and digital strategy. The agency's location in Las Condes, a key business hub in Santiago, positions it well to serve clients in Chile's corporate sector, while its digital capabilities allow it to work with organizations throughout the region. For any company that recognizes communication as a strategic asset rather than a support function, Grado360 offers the depth and flexibility needed to turn that recognition into tangible results.