Great Communicate

Founded in 2008 and headquartered at 401 Congress Avenue in Austin, United States, Great Communicate is a public relations and communications agency that specializes in helping organizations navigate periods of transition, growth, and change. Rather than focusing on external media relations alone, the firm concentrates on the internal dynamics that shape company culture and employee engagement. With a particular emphasis on employee communications, executive communications, and HR communications, Great Communicate positions itself as a strategic partner for companies seeking to align their workforce with broader business objectives.

Specialist Expertise in Employee and Internal Communications

Great Communicate’s core strength lies in its ability to design and implement internal communications strategies that resonate with employees at all levels. The agency recognizes that during times of organizational change—whether due to mergers, restructuring, or rapid growth—clear and consistent communication is essential for maintaining morale and productivity. By conducting communications and culture audits, the firm helps clients identify gaps in their messaging and develop tailored plans that foster dialogue and trust. This focus on internal communications sets Great Communicate apart from many traditional PR agencies, as it treats employees as a key audience whose engagement directly impacts business outcomes.

Services and How the Agency Applies Them

Great Communicate offers a range of services that blend strategic counsel with practical execution. The agency works closely with clients to create comprehensive employee communications plans, develop leadership and executive communications strategies, and build content that informs and motivates teams. Additionally, Great Communicate provides branding and marketing strategies that support employer branding efforts, helping organizations define and articulate their employee value propositions. Event management is another service area, as the firm understands that live and virtual events can be powerful tools for reinforcing company culture and sharing key messages. Below is a summary of the agency’s likely service offerings based on its stated expertise:

• Communications and culture audits
• Internal communications program development
• Executive and leadership communications training
• Employee communications strategy and content creation
• HR communications support
• Branding and marketing strategies for employer branding
• Event management and planning
• Change management communications

Great Communicate applies these services by first conducting a thorough assessment of a client’s current communication landscape. This often includes interviews, surveys, and analysis of existing channels to understand what is working and what needs improvement. From there, the agency develops a customized roadmap that may include new communication platforms, training programs for managers and leaders, and ongoing content creation. The firm’s approach is data-driven and collaborative, ensuring that strategies are grounded in real insights and aligned with business goals.

Who Great Communicate Works With

Great Communicate is a good fit for a wide range of organizations, from startups to established enterprises, that are undergoing significant change or seeking to strengthen their internal communication frameworks. The agency is particularly well-suited for companies that recognize the value of employee engagement as a driver of business success, but need expert guidance to build or refine their internal programs. Organizations in industries such as technology, healthcare, finance, and professional services—where talent retention and culture are critical—will find Great Communicate’s services relevant. Because the agency is based in Austin, United States, it is also an accessible partner for companies in the Texas region and beyond, offering both in-person and virtual support. For any organization looking to improve how it communicates with its people during times of transition, Great Communicate provides a practical, strategic approach that prioritizes clarity and connection.