Guarana PR

Guarana PR is a public relations and communications agency based in Katowice, Poland, that has been operating since 2008. The agency focuses on helping companies, institutions, and individuals build effective dialogue with stakeholders and develop reputation grounded in values. Over the years, Guarana PR has completed more than 500 communication projects for over 100 clients from Poland as well as the United States, Australia, Italy, and Germany, spanning industries such as retail, real estate, healthcare, pharmaceuticals, HR, IT, and FMCG.

Services and Specialties

Guarana PR offers a comprehensive range of services designed to support brands across various sectors. The agency’s core competencies include corporate PR, PR consulting and strategy, media relations, social media management, influencer relations, content creation and storytelling, crisis PR, internal PR, ESG communication, and CSR campaigns. Additionally, Guarana PR has developed specialized practices for specific industries, including healthcare PR, retail and investment PR, startup PR, tech and IT PR, and FMCG PR. The agency also provides media monitoring, event management, and publicity strategy services.

• Corporate PR
• PR Consulting and Strategy
• Media Relations
• Social Media Management
• Influencer Relations
• Content Creation and Storytelling
• Crisis PR
• Internal PR
• ESG and CSR Communication
• Event Management
• Media Monitoring
• Healthcare PR
• Retail and Investment PR
• Startup PR
• Tech and IT PR
• FMCG PR

Who They Help

Guarana PR works with a diverse client base that includes businesses, institutions, and individuals. The agency supports companies in sectors like retail, real estate, healthcare, pharmaceuticals, HR, IT, and FMCG. Since 2019, Guarana PR has also expanded its expertise to assist organizations implementing ESG strategies and DE&I (Diversity, Equity & Inclusion) initiatives. The agency’s healthcare practice is supported by the SKYMED Marketing. Public Relations. consultancy concept, which provides tailored advisory for medical sector clients. Guarana PR has experience working with clients from Poland as well as international markets including the United States, Australia, Italy, and Germany.

Approach and Philosophy

Guarana PR’s approach is built on strategic PR grounded in unique, proprietary know-how and the experience of a multidisciplinary team. The agency emphasizes multidimensional PR campaigns that engage audiences and encourage positive interaction with a brand or company. Storytelling and content creation are central to their methodology, helping clients craft narratives that resonate with stakeholders. Guarana PR also places importance on crisis management and media relations, ensuring clients are prepared to handle challenges and maintain their reputation. The agency has been active in ESG and CSR communication since 2019, reflecting a commitment to supporting responsible business practices.

Location and Credentials

Headquartered at 2 ulica Zelazna in Katowice, Poland, Guarana PR has been a part of the local and international communications landscape for over 15 years. Katowice, located in the Silesian region of southern Poland, serves as a strategic base for the agency’s operations, allowing it to serve clients across Poland and globally. Since its founding in 2008, Guarana PR has built a track record of delivering over 500 communication projects, demonstrating sustained experience in the field. The agency’s team combines expertise in corporate PR, media relations, social media, and crisis management, making it a practical choice for organizations seeking integrated communications support.

Guarana PR is a suitable partner for companies and institutions looking for a communications agency with a broad service offering and industry-specific knowledge. Businesses in retail, real estate, healthcare, technology, and FMCG, as well as those focusing on ESG and sustainability, may find the agency’s capabilities particularly relevant. The agency’s experience with international clients also makes it a viable option for organizations entering the Polish market or seeking cross-border communications support. Based in Katowice, Poland, Guarana PR combines local insight with a global perspective, providing tailored PR solutions for a variety of communication needs.