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Guess What

Guess What is a public relations agency based in Lisbon (founded 2008).

Lisbon Founded 2008 51-200 employees

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About Guess What

Guess What is a full-service communications and public relations agency based in Lisbon, Portugal, founded in 2008. The agency specializes in designing integrated marketing strategies that blend digital and offline tactics, with a strong emphasis on personalization and data-driven decision making. With a team of 72 professionals, Guess What serves medium to large companies across mainland Portugal and its islands, offering services that range from media relations to ESG communication and brand activation.

Services and Specialties

Guess What provides a comprehensive suite of services tailored to modern brand communication needs. The agency focuses on creating personalized campaigns that connect with key opinion leaders—whom they call KOOLERS—to amplify brand visibility and engagement. Their offerings span multiple disciplines, including public relations, digital reputation management, and integrated communication strategies. Below is a representative list of the agency’s core capabilities:

  • Media relations and PR
  • Digital reputation management
  • Influencer marketing and partnerships
  • Content marketing and creation
  • Event management and brand activation
  • ESG communication and sustainability reporting
  • Public affairs and corporate social responsibility
  • Marketing automation and inbound marketing
  • Media training and custom publishing
  • Data analysis and KPI-driven campaign optimization

In addition to these, Guess What offers specialized services like the "Inward" program, which provides integrated solutions to energize business growth. The agency also emphasizes digital innovation and content personalization, ensuring that each campaign is tailored to the client’s specific audience and objectives.

Who They Help and Their Approach

Guess What primarily works with medium and large enterprises operating in Portugal, including those in mainland and island regions. The agency’s client base typically includes companies seeking to enhance their brand presence through strategic communications, whether for B2B or consumer-facing markets. A key differentiator is their focus on data-driven decision making—using analytics to measure campaign effectiveness and refine strategies in real time. This approach is combined with creative campaigns that leverage influencer partnerships and content marketing to achieve measurable results.

The agency’s methodology revolves around integrated communication, meaning they coordinate multiple channels—from media relations to digital platforms—to deliver consistent messaging. They also prioritize sustainability and corporate responsibility, offering ESG communication services that help clients report on environmental and social impact. For companies looking to expand internationally, Guess What provides internationalization support, using their expertise in cross-border communication to navigate new markets.

Location and Credentials

Based at 67B Rua Visconde de Santarem in Lisbon, Portugal, Guess What operates from the heart of the country’s capital. Lisbon has become a hub for creative and digital agencies, and Guess What benefits from this ecosystem while maintaining a focus on local and national clients. The agency’s 2008 founding gives it over a decade and a half of experience in the Portuguese market, and its team of 72 employees indicates a mid-sized operation capable of handling complex, multi-channel campaigns. Operating under the name Agência Guess Who, the agency has built a reputation for innovative, tailored approaches to brand promotion, particularly through its emphasis on engaging key opinion leaders and leveraging data.

Who Guess What Is a Good Fit For

Guess What is well-suited for medium to large companies based in Portugal that require a full-service PR and communications partner with a strong digital and data focus. Organizations looking to improve their media relations, manage online reputation, or implement sustainability reporting will find relevant expertise here. The agency is also a good match for brands that value personalized strategies and want to work with a team that combines creative campaign development with rigorous KPI tracking. However, businesses seeking a highly specialized niche agency or one with extensive international reach beyond Portugal may need to evaluate whether Guess What’s local focus aligns with their broader goals.

Key facts

  • Team size: 51-200 employees
  • Headquarters: 67B Rua Visconde de Santarem, Lisbon, Lisbon, Portugal, 1000-286
  • Address: 67B Rua Visconde de Santarem , Lisbon Lisbon Portugal 1000-286
  • SIC codes: 8742

Keywords & focus

Topics and areas Guess What works with.

  • design custom publishing
  • media training
  • concept events
  • pr e media relations
  • digital reputation management
  • public affairs
  • design amp custom publishing
  • public relations & communications services
  • event management
  • content personalization
  • public relations and communications
  • esg communication
  • b2b
  • data-driven decision making
  • internationalization
  • marketing automation
  • creative campaigns
  • media relations
  • influencer marketing
  • content creation
  • corporate social responsibility
  • kpis
  • data analysis
  • influencer partnerships
  • integrated communication
  • content marketing
  • brand activation
  • inbound marketing
  • digital innovation
  • sustainability reporting
  • +44 more

Technologies

Gmail, Google Apps, Mobile Friendly, Apache, MailChimp, reCAPTCHA, Google Analytics, Nginx, DoubleClick, WordPress.org, Google Dynamic Remarketing, Google Tag Manager, Vimeo, DoubleClick Conversion, Google Font API

Industries served by Guess What

Guess What works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.

  • public relations & communications

Frequently asked questions about Guess What

Common questions and answers about Guess What, their services, location, and how to work with them.

Where is Guess What located?
Guess What is headquartered in Lisbon.
What services does Guess What offer?
Guess What offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
What industries does Guess What serve?
Guess What serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
Is Guess What a verified PR agency?
Guess What is listed on Online PR. Verification status is shown on their profile.
How can I contact Guess What?
You can visit their website at http://www.guesswhat.com.pt
How many reviews does Guess What have?
Guess What has 0 client reviews with an average rating of 0.0 out of 5.
When was Guess What founded?
Guess What was founded in 2008.

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