GylAris

GylAris is a public relations and communications agency based in Lomé, Togo, founded by Gilles-Aristide GBEDEY. The agency was established to address a clear need among Togolese businesses: the gap between traditional communication strategies and the demands of the digital age. With a background that includes serving as Communications Director for PAKO GROUP, GBEDEY identified that many local companies lacked the specialized skills to build a strong online presence, manage their brand reputation, and run effective digital campaigns. GylAris was created to fill this void, offering a structured, professional approach to both corporate communications and digital marketing from its base in Lomé.

Core Focus and Digital Expertise

The agency’s primary strength lies in integrating traditional public relations with modern digital tools. GylAris helps clients navigate the complexities of online visibility, from website creation and performance optimization to social media management and targeted advertising. The agency’s approach is hands-on and results-oriented, focusing on measurable outcomes such as increased website traffic, higher engagement rates, and improved brand recall. While the agency operates out of Lomé, its services are designed to be relevant for any business looking to strengthen its communication strategy in a competitive market. GylAris emphasizes the importance of a cohesive digital presence, ensuring that every piece of content—whether a social media post, a website page, or a visual graphic—aligns with the client’s broader business goals.

Services Offered by GylAris

Based on the founder’s expertise and the agency’s stated focus, GylAris provides a comprehensive suite of services tailored to businesses of various sizes. These services are designed to cover the full spectrum of digital and corporate communication needs. The agency’s capabilities include:

• Website creation, management, and performance optimization (including SEO and speed improvements)
• Social media management to build and maintain an active online presence
• Infographic design and creation of impactful visual assets
• Targeted advertising campaigns to attract new customers and generate leads
• Digital strategy development and web copywriting for blogs, press releases, and brand messaging
• Corporate communication consulting, including reputation management and internal communications support

These services are not offered in isolation. GylAris typically recommends a combination of website optimization, social media activity, and paid advertising to create a cohesive funnel that drives awareness and conversions. The agency’s work often begins with an audit of the client’s current digital footprint, followed by a strategic plan that prioritizes quick wins and long-term brand building.

Who Benefits from GylAris

GylAris is particularly well-suited for small to medium-sized enterprises (SMEs) in Togo and the wider West African region that are looking to professionalize their communications without hiring a full in-house team. The agency also serves larger organizations, such as PAKO GROUP, where GylAris’s founder acts as Communications Director, demonstrating the agency’s ability to handle high-level corporate communication tasks. Businesses that are new to digital marketing will find GylAris’s structured approach helpful, as the agency guides them through the process of building a website, creating content, and launching ad campaigns. Similarly, companies that already have a digital presence but are not seeing results can benefit from GylAris’s performance optimization services. Ultimately, GylAris is a practical choice for any organization in Lomé or elsewhere that values clear, data-driven communication strategies and wants to improve its visibility and reputation in the digital space.