Handlebar PR
Handlebar PR is a public relations agency based in Boulder.
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About Handlebar PR
Handlebar PR is a public relations and communications agency based in Boulder, Colorado, United States, with a sharp focus on the travel and tourism sector. The agency specializes in helping travel brands—from destinations and hotels to tour operators and tourism boards—navigate the media landscape to secure meaningful coverage. By combining deep industry knowledge with hands-on media relations, Handlebar PR positions itself as a strategic partner for organizations looking to elevate their visibility in a competitive market.
Specialist Expertise in Travel and Tourism PR
Handlebar PR has carved out a niche in travel and tourism public relations, an area that requires more than just general PR skills. The agency understands the rhythms of the travel industry, including seasonal trends, media trip logistics, and the specific angles that resonate with travel editors and influencers. Based in Boulder, the team leverages its location in the United States to serve both domestic and international clients, crafting stories that highlight unique experiences, sustainability initiatives, and cultural authenticity. This focus on storytelling for travel ensures that clients are not just pitching news but building long-term brand narratives that attract the right audiences.
How Handlebar PR Applies Its Approach
The agency’s work is grounded in a systematic approach to media relations. Handlebar PR develops customized media outreach campaigns that begin with thorough media list building, identifying the most relevant journalists and outlets for each client. From there, they engage in story pitching, press release development, and media event planning—including organized media trips that give journalists firsthand experiences of travel offerings. The agency also provides media training and crisis communications support, helping clients prepare for both opportunities and challenges. By maintaining strong media relationship management, Handlebar PR ensures that its clients stay top-of-mind with key reporters and editors across the travel industry.
Services Offered by Handlebar PR
- Travel and tourism public relations
- Media relations strategy and execution
- Press release development and distribution
- Story pitching and media outreach campaigns
- Media list building and journalist targeting
- Media event planning (including media trips and familiarization tours)
- Crisis communications and crisis management
- Media training for executives and spokespeople
- Content creation (including press materials, blog posts, and social content)
- Media coverage analysis and reporting
- Brand awareness campaigns for travel brands
- B2B and strategic communications support
Who Handlebar PR Works With
Handlebar PR is a strong fit for travel and tourism organizations—such as hotels, resorts, destination marketing organizations, tour operators, and travel technology companies—that need a dedicated PR agency with a clear focus. The agency’s services are especially valuable for brands seeking to break into new markets, build credibility through earned media, or manage their reputation during challenging times. Because Handlebar PR operates from Boulder, Colorado, it is well-positioned to serve clients across the United States and beyond, particularly those in the outdoor, adventure, and nature-based travel segments. The agency’s track record in securing media placements and managing client relationships makes it a reliable choice for travel brands that want consistent, professional public relations support without the oversized promises of larger firms. Whether a client needs ongoing media relations strategy or a targeted campaign for a product launch, Handlebar PR brings a focused, results-oriented approach to the table.
Key facts
- Team size: 1-10 employees
- Headquarters: Boulder, Colorado, United States
- Address: Boulder Colorado United States
- SIC codes: 8742
Keywords & focus
Topics and areas Handlebar PR works with.
- public relations & communications services
- public relations agencies
- travel and tourism pr
- story pitching
- press release development
- client management
- travel industry
- industry awards
- media list building
- media event planning
- travel public relations
- media relationship management
- crisis communications
- media outreach campaigns
- services
- media training
- crisis management
- media placements
- brand awareness
- event planning
- media coverage analysis
- content creation
- media relations strategy
- public relations
- media trips
- b2b
- strategic communications
- media coverage for travel brands
- storytelling for travel
- content marketing
- +25 more
Technologies
Gmail, Google Apps, Squarespace ECommerce, Mobile Friendly, Node.js, Android, AI, IoT, Circle
Industries served by Handlebar PR
Handlebar PR works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Handlebar PR
Common questions and answers about Handlebar PR, their services, location, and how to work with them.
- Where is Handlebar PR located?
- Handlebar PR is headquartered in Boulder.
- What services does Handlebar PR offer?
- Handlebar PR offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Handlebar PR serve?
- Handlebar PR serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Handlebar PR a verified PR agency?
- Handlebar PR is listed on Online PR. Verification status is shown on their profile.
- How can I contact Handlebar PR?
- You can visit their website at http://www.handlebarpr.com
- How many reviews does Handlebar PR have?
- Handlebar PR has 0 client reviews with an average rating of 0.0 out of 5.
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