Headline

Headline serves a broad range of clients, from established enterprises and government institutions to fast-growing startups and consumer-facing brands in Lithuania and across the region. The agency is particularly active in the technology, consumer internet, and information technology sectors, but its expertise extends to any organization that needs to build, protect, or amplify its reputation. Whether a client is launching a new product, navigating a sensitive crisis, or simply wanting to strengthen its presence in the market, Headline provides the strategic and tactical support to get there.

How Headline Helps Its Clients

Headline approaches public relations and communications as a full-service discipline. The agency does not simply issue press releases; it develops and executes comprehensive communication strategies that align with business objectives. This includes everything from corporate communications and employer branding to crisis management and creative PR stunts. The team is known for its ability to cover any topic, leveraging the global resources of Burson Cohn & Wolfe while maintaining deep local market knowledge in Lithuania. Headline’s work is results-oriented, focusing on measurable outcomes such as media coverage, audience engagement, and brand perception shifts.

Services and Specialties

Headline offers a wide range of services designed to meet the diverse needs of its clients. While the agency does not limit itself to a fixed menu, its core capabilities typically include:

• Communication strategy development
• Corporate communications and public affairs
• Crisis communications and reputation management
• Content marketing and storytelling
• Social media management and influencer campaigns
• Employer branding and internal communications
• Event marketing and experiential campaigns
• Media relations and press office support
• Creative PR stunts and brand activation

Headline’s team of experienced professionals tailors these services to each client’s specific situation, ensuring that every campaign is both strategic and creative. The agency is particularly strong in integrating traditional PR with digital and social media, helping clients tell cohesive stories across multiple channels.

Based in Vilnius, Lithuania

Headline is headquartered in Vilnius, Lithuania, at Mesiniu gatve in the city’s central business district. Founded in 1998, the agency has grown alongside the country’s communications industry and is now one of the oldest and most established firms in the Baltic region. Being based in Vilnius gives Headline a unique vantage point: the agency understands the local business culture, media landscape, and regulatory environment intimately, while also maintaining strong ties to international networks through its affiliation with Burson Cohn & Wolfe. This combination of local roots and global reach makes Headline a valuable partner for both Lithuanian companies looking to expand and international brands entering the Lithuanian market.

Headline is a good fit for organizations that need a reliable, experienced communications partner capable of handling complex projects across multiple disciplines. It is especially well-suited for companies in the technology, consumer internet, and information technology sectors, as well as any brand that values strategic thinking, creative execution, and a proven track record. Whether the goal is to manage a crisis, build a brand from scratch, or simply tell a better story, Headline offers the depth and breadth of expertise to make it happen.