Hello, Thursday

Hello, Thursday is a boutique public relations and communications agency based in Singapore, Singapore, that works with brands and nonprofits across sustainability, health, and finance. The agency takes a hands-on, transparent approach to communications, prioritising journalistic rigour and a straightforward style over hype. While the firm’s clientele ranges from startups to established charities and enterprises, its focus remains on helping organisations tell stories that resonate with the right audiences.

How Hello, Thursday helps brands and nonprofits connect

The core philosophy at Hello, Thursday is that effective communications depend not just on what you say, but on why you say it and who you say it to. The agency grounds its work in journalistic principles, meaning it values clarity, accuracy, and narrative structure. For clients in sectors like sustainability, health, and finance, this approach helps cut through noise and build genuine connections with stakeholders. Hello, Thursday takes full ownership of projects from start to finish, keeping the process smooth and transparent. This end-to-end involvement ensures that messaging remains consistent and that the agency understands each client’s unique context and goals.

Services offered by Hello, Thursday

While Hello, Thursday does not publish a detailed services list, agencies of its type typically offer a range of strategic and tactical communications services. Based on its focus areas, likely capabilities include:

• Media relations and press outreach to Singapore and regional media
• Strategic communications planning and messaging development
• Content creation, including press releases, thought leadership articles, and case studies
• Crisis communications and reputation management
• Social media strategy and management
• Influencer and stakeholder engagement
• Event management and media event coordination
• Brand storytelling and narrative development
• Internal communications support
• Measurement and reporting on campaign performance

These services are tailored to the specific needs of clients in sustainability, health, and finance, where credibility and trust are paramount. Hello, Thursday’s no-nonsense approach means it focuses on results that matter, such as earned media coverage, stakeholder trust, and clear, consistent messaging.

Location and market focus

Operating from Singapore, Hello, Thursday is well-positioned to serve clients across Southeast Asia and beyond. Singapore’s status as a regional hub for finance, health innovation, and sustainability makes it an ideal base for the agency’s core industries. The team’s understanding of the local media landscape and business environment allows Hello, Thursday to craft campaigns that are culturally relevant and strategically sound. Whether working with a Singapore-based nonprofit or a multinational brand with regional operations, the agency brings a grounded, journalistic perspective to every engagement.

Hello, Thursday is a good fit for organisations in sustainability, health, and finance that value a direct, no-fuss approach to communications. It is particularly suited for brands and nonprofits that want to move beyond generic messaging and build authentic relationships with their audiences. The agency’s emphasis on journalistic rigour and transparency makes it a strong partner for clients who prioritise credibility and long-term reputation over short-term buzz. If your organisation needs a communications partner that takes full ownership and keeps things straightforward, Hello, Thursday in Singapore is worth considering.