HERALBONY

HERALBONY Co., Ltd. is a creative startup based in Morioka, Japan, founded in 2018 by twin brothers Takaya and Fumito Matsuda. The company operates at the intersection of public relations, communications, and social impact, specializing in art data licensing from neurodivergent artists—primarily those with intellectual disabilities. With a mission to "Radiate Your Colors," HERALBONY manages over 2,000 pieces of art from more than 150 artists across 37 welfare facilities, producing over 100 products annually for corporate and brand collaborations.

Services and Specialties

HERALBONY offers a range of services centered on art data licensing and inclusive communications. Their core offering involves licensing artwork from disabled artists for use in products, packaging, and branding materials. This includes royalty payment structures that ensure fair compensation for artists. Beyond licensing, HERALBONY provides brand collaboration and artistic collaboration services, helping companies integrate unique artistic expressions into their campaigns. They also offer art exhibitions and artist management, as well as artistic data utilization for cultural transformation. Through their D2C (direct-to-consumer) channel and experimental music label Routine Records, they extend their creative reach. Key services include:

• Art data licensing for social change and social impact
• Brand collaboration and corporate partnerships
• Artistic data licensing and utilization
• Artist management and advocacy
• Art exhibitions and cultural events
• D2C product development and retail
• B2B communications and diversity promotion
• Experimental music label operations (Routine Records)

Who They Help

HERALBONY primarily serves businesses seeking to enhance their diversity and inclusion (D&I) initiatives through authentic creative partnerships. Their clients range from global enterprises to local brands, including notable names like Japan Airlines, Yonex, and LVMH. The company also works with welfare facilities and artistic communities, bridging the gap between disabled artists and corporate partners. By licensing art for products, packaging, and campaigns, HERALBONY helps organizations communicate social responsibility while supporting inclusive society goals. Their approach is particularly relevant for companies in retail, B2B marketing, and brand storytelling, as well as those looking to engage with disability advocacy through artistic expression.

Approach and Philosophy

HERALBONY's approach is grounded in the belief that art can drive social change. They operate an art licensing model that empowers neurodivergent artists, ensuring they receive royalties for their work. The company manages a large portfolio of art, collaborating with over 150 artists from welfare facilities across Japan. Their mission, "Radiate Your Colors," emphasizes celebrating individual talents rather than focusing on disabilities. Through initiatives like the HERALBONY Isai Park and the Art Prize, they foster artistic communities and data licensing for cultural transformation. With plans for international expansion, including a subsidiary in Paris and future stores in Ginza and Morioka, HERALBONY aims to scale its model globally while maintaining fair compensation for artists.

Location and Credentials

Headquartered in Morioka, Iwate Prefecture, Japan, HERALBONY operates from a region known for its rich cultural heritage. The company was founded in 2018 by twin brothers Takaya and Fumito Matsuda, who have built a reputation for combining art, business, and social impact. Their work has been recognized through partnerships with major brands and by managing over 2,000 pieces of art annually. HERALBONY's presence in Morioka positions them as a unique creative startup outside major urban centers, offering a fresh perspective on diversity and inclusion in Japan. Their future plans include opening a store in Ginza and expanding their art data licensing model internationally.

HERALBONY is a strong fit for organizations seeking to integrate meaningful social impact into their communications and branding. Companies focused on diversity, inclusion, and creative social action will find their art licensing model particularly valuable. Brands looking for authentic collaborations with neurodivergent artists, or those aiming to promote inclusive society through artistic data utilization, will benefit from HERALBONY's expertise. Their services are especially suited for businesses in retail, corporate communications, and B2B marketing that want to tell stories of social change through art.