Hero & Outlaw

Hero & Outlaw is a public relations and communications agency based in Prague, Czech Republic, founded in 2018. The agency works with a diverse clientele spanning corporate, retail, politics, and state administration, as well as the consumer internet and information technology sectors. Rather than focusing on a single niche, Hero & Outlaw tailors its approach to clients who need more than basic press release distribution—those seeking a sophisticated, multi-level communications strategy.

Strategic Approach and Core Capabilities

The agency's name reflects a balanced philosophy: it understands that effective communication often requires both the heroic narrative and the strategic, sometimes unconventional, tactics of an outlaw. Hero & Outlaw builds its work on a foundation of analytical services, using data and research to shape communication strategies. Its team brings together diverse knowledge and experience, which allows the agency to address complex challenges in public affairs, brand building, and corporate communications. The agency emphasizes clear messaging and clever execution, moving beyond simple package delivery to develop nuanced campaigns that resonate with target audiences.

Services and Specialties

Hero & Outlaw offers a range of services designed to support clients across different stages of growth and communication needs. While the agency does not publish a fixed service list, its expertise based on stated capabilities and industry keywords includes:

• Communication strategy development
• Public relations and media relations
• Public affairs and government relations
• Brand building and positioning
• Copywriting and content creation
• Social media management and strategy
• Analytical services and research
• Writing and editing for various formats

These services are delivered with a focus on tailored solutions, recognizing that each client's context—whether in consumer internet, information technology, or public administration—requires a distinct approach. Hero & Outlaw’s work in Prague and across the Czech Republic often involves integrating traditional PR tactics with modern digital tools, ensuring clients are heard in both mainstream and niche channels.

Location and Market Presence

Based at 240/6 Muchova in Prague's Hlavni mesto Praha district, Hero & Outlaw operates from the heart of the Czech Republic's capital. Prague serves as a strategic hub for the agency, providing access to a central European market that includes corporate headquarters, government institutions, and a growing tech and startup ecosystem. The agency's understanding of local and regional dynamics, combined with its international outlook, makes it a suitable partner for organizations seeking to navigate the Czech and broader Central European communications landscape.

Hero & Outlaw is a good fit for established companies, public sector entities, and growing organizations that require sophisticated, analytical communications support. Clients who value strategic thinking, clear messaging, and a partner willing to challenge conventional approaches will find the agency's style particularly effective. Whether the goal is to shape public perception, manage a complex stakeholder environment, or build a brand from the ground up, Hero & Outlaw offers a tailored, results-oriented partnership based in Prague, Czech Republic.