Herrera Strategy
Herrera Strategy is a public relations agency based in Chicago.
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About Herrera Strategy
Herrera Strategy is a public affairs firm based in Chicago, United States, that serves a specific set of clients: nonprofit organizations, advocacy groups, labor unions, and progressive political campaigns. The agency focuses on clients who are working on social justice, immigrant rights, labor rights, and other movement-driven issues. Rather than being a generalist PR shop, Herrera Strategy positions itself as an organizing and communications-centered firm that blends traditional public relations with the strategic needs of grassroots and electoral campaigns.
How Herrera Strategy Helps Clients Achieve Their Goals
The firm’s approach is built around the idea that effective advocacy requires more than just press releases. Herrera Strategy integrates communications, policy analysis, and coalition collaboration to help clients move the needle on complex social and political issues. The agency is particularly adept at what it calls "policy storytelling"—crafting narratives that make policy positions accessible and compelling to the public, the media, and decision-makers. For clients involved in political campaigns and advocacy, Herrera Strategy offers data-driven advocacy and messaging support, helping organizations turn research into persuasive arguments. The agency also specializes in crisis management for organizations operating in high-stakes environments, such as those facing public scrutiny during legislative fights or media controversies.
Core Services and Specialties
While Herrera Strategy’s services are tailored to each client’s mission, the agency’s capabilities consistently fall into several key areas. These services are designed to support organizations from the early stages of campaign planning through execution and evaluation.
- Strategic communications and media relations for nonprofit and advocacy organizations
- Public affairs and policy engagement, including lobbying and coalition management
- Social justice branding and brand design for progressive causes
- Social media strategy and content creation for movement-driven campaigns
- Crisis management and rapid response communications
- Fundraising strategy and messaging for nonprofit organizations
- Web design and digital presence building for advocacy groups
- Electoral support, including campaign design and organizing
- Immigrant advocacy and labor rights campaign development
- Data-driven advocacy and policy analysis to inform campaign tactics
These services are not offered as standalone products but are woven together to create comprehensive campaigns. For example, a labor rights campaign might involve Herrera Strategy developing the messaging, managing media relations, coordinating with coalition partners, and advising on policy positions—all while ensuring the brand and digital strategy align with the movement’s goals.
Location and Client Focus
Based in Chicago, Illinois, Herrera Strategy is well-positioned to serve clients across the United States, particularly those involved in state-level and national progressive politics. The agency’s location in Chicago places it at the center of a vibrant nonprofit and advocacy community, though its work extends to clients in other major markets. Herrera Strategy is a good fit for organizations that need more than a traditional PR firm—those that require a partner who understands the nuances of political campaigns, coalition building, and movement-driven advocacy. The agency is especially suited for nonprofits, labor unions, and advocacy groups that are navigating complex policy landscapes and need integrated support across communications, organizing, and strategy.
Key facts
- Team size: 1-10 employees
- Headquarters: Chicago, Illinois, United States
- Address: Chicago Illinois United States
- SIC codes: 8742
Keywords & focus
Topics and areas Herrera Strategy works with.
- public relations & communications services
- social justice campaigns
- policy storytelling
- public affairs
- public relations and communications
- coalition collaboration
- policy analysis
- web design
- movement building
- data-driven advocacy
- immigrant advocacy campaigns
- lobbying
- policy engagement
- crisis management
- public relations agencies
- strategic communications
- social media strategy
- nonprofit organizations
- media relations
- social justice branding
- progressive politics
- fundraising strategy
- organizing
- political campaigns and advocacy
- messaging
- movement-driven advocacy
- coalition management
- community relations
- labor rights campaigns
- brand design
- +15 more
Technologies
NSOne, Gmail, Google Apps, Slack, Squarespace ECommerce, Typekit, Mobile Friendly, Google Tag Manager, Google AdSense, Remote
Industries served by Herrera Strategy
Herrera Strategy works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Herrera Strategy
Common questions and answers about Herrera Strategy, their services, location, and how to work with them.
- Where is Herrera Strategy located?
- Herrera Strategy is headquartered in Chicago.
- What services does Herrera Strategy offer?
- Herrera Strategy offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Herrera Strategy serve?
- Herrera Strategy serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Herrera Strategy a verified PR agency?
- Herrera Strategy is listed on Online PR. Verification status is shown on their profile.
- How can I contact Herrera Strategy?
- You can visit their website at http://www.herrerastrategy.com
- How many reviews does Herrera Strategy have?
- Herrera Strategy has 0 client reviews with an average rating of 0.0 out of 5.
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