Hershman Consulting Group

Hershman Consulting Group operates out of San Diego, United States, a city with a vibrant and diverse media landscape that includes everything from tech and biotech to tourism and lifestyle outlets. Founded in 2017, this public relations firm brings a distinctly journalistic approach to its work, leveraging its team's background in newsrooms to help brands navigate the complex world of earned media. In a market where many agencies focus on paid placements or social media, Hershman Consulting Group differentiates itself by prioritizing traditional media coverage and strategic storytelling.

What They Do

At its core, Hershman Consulting Group is a public relations firm that emphasizes earned media. The team's experience working in newsrooms gives them a deep understanding of what journalists need and how to pitch stories that resonate. Rather than relying on broad press releases or generic outreach, they focus on securing targeted coverage in coveted publications. This approach is particularly valuable for growing brands that need to build credibility and visibility without the high costs of advertising. The firm's services are likely to include media relations, press release writing, crisis communications, and strategic messaging, all centered on earning exposure through legitimate news outlets.

Services and Specialties

Based on their focus on earned media and newsroom expertise, typical services offered by Hershman Consulting Group may include:

• Media relations and press outreach
• Press release and media kit development
• Story pitching and placement
• Crisis communication planning
• Thought leadership and executive positioning
• Content creation for earned media
• Media training for executives
• Influencer and journalist relationship building

These services are designed to help brands tell their stories in a way that captures attention from editors and reporters, ultimately driving traffic, credibility, and brand awareness.

Who They Serve and Their Expertise

Hershman Consulting Group works with a range of clients, though they specifically mention serving growing brands that need targeted exposure. Their background suggests they are well-suited for companies in industries like technology, healthcare, consumer goods, and professional services—any sector where credibility and media coverage are crucial for growth. The firm's expertise lies in understanding the media landscape at a granular level, knowing how to craft pitches that stand out, and building long-term relationships with journalists. Because they offer a client list upon request, it is likely that they work with both B2B and B2C companies, prioritizing quality over quantity in their client roster.

Who This Agency Is a Good Fit For

Hershman Consulting Group is an excellent choice for growing brands in San Diego and beyond that need authentic, earned media coverage rather than paid or sponsored content. Companies that value a journalistic approach to PR—where storytelling and news hooks are paramount—will find a strong partner here. The firm is particularly suited for businesses that are ready to scale their visibility in targeted publications but may not have the in-house resources to manage media relationships effectively. With its roots in newsrooms and a clear focus on earned media, Hershman Consulting Group offers a specialized, results-driven alternative to larger, full-service agencies.