Hey Goodnews

Founded in 2020 by Elle Kress, Hey Goodnews is a public relations and communications agency based in Miranda, Australia. The agency has carved out a distinctive niche by focusing on positive, inspiring, and uplifting storytelling for companies, particularly those in the tech and disruptive innovation sectors. Rather than relying on traditional, often adversarial PR tactics, Hey Goodnews champions an empathetic and personalized approach that prioritizes brand storytelling over hype, helping businesses find a unique voice that resonates with both regional and global audiences.

Specialist Expertise: Positive Storytelling for Disruptors

Hey Goodnews positions itself as a specialist in "storytelling for disruptors"—companies that are challenging established industry norms. The agency's core philosophy centers on crafting narratives that are not only compelling but also constructive. This is particularly relevant for tech startups and scale-ups that often face skepticism or misunderstanding from traditional media. By focusing on "industry change narratives," Hey Goodnews helps these clients articulate their vision in a way that is both credible and engaging. The agency's approach is data-driven, using insights to shape messaging that drives actual business results, from stakeholder engagement to media coverage. This blend of empathetic communication and strategic insight sets Hey Goodnews apart from more conventional public relations agencies.

How They Apply Their Approach: Strategic Communications and Reputation Management

The agency applies its expertise through a comprehensive suite of services that span the full spectrum of public relations and communications. A key area is reputation management, where Hey Goodnews helps clients navigate crises with a calm, empathetic hand. The team understands that in the fast-paced tech industry, a single misstep can derail years of goodwill, so they offer crisis communication strategies that protect and rebuild brand trust. Additionally, Hey Goodnews excels at brand positioning and messaging strategy, working closely with founders and CEOs to define a clear, authentic voice. This is paired with media training, ensuring that leaders are prepared to represent their brands effectively in interviews and public appearances. The agency also offers press release writing and digital PR services, leveraging its network in media and publishing to secure meaningful coverage.

Services Offered by Hey Goodnews

While the specific services provided by Hey Goodnews are not exhaustively listed, based on the agency's focus and keywords, clients can expect a range of capabilities tailored to growth-stage companies. These likely include:

• Public relations strategy and consulting
• Brand storytelling and narrative development
• Crisis communication and reputation management
• Media training and spokesperson preparation
• Press release writing and distribution
• Content marketing and digital PR campaigns
• Stakeholder engagement and personalized communication
• Messaging strategy for B2B and tech audiences
• Positive storytelling for industry change and disruption

These services are delivered with a personalized touch, ensuring that each campaign is tailored to the client's specific goals, whether that's scaling a business or navigating a complex media landscape.

Who They Work With

Hey Goodnews is an ideal partner for tech startups, scale-ups, and B2B companies that are looking to break through the noise with a positive, uplifting narrative. The agency is particularly well-suited for founders and executives who value authenticity and want to build a brand that stands for something meaningful. Given its location in Miranda, Australia, Hey Goodnews has a strong understanding of the local market but also possesses the capability to reach global audiences. The agency's empathetic approach makes it a good fit for companies in highly regulated or misunderstood industries, such as health tech, fintech, or sustainability, where trust is paramount. Ultimately, Hey Goodnews is for organizations that believe in the power of good news and want to tell their story in a way that inspires, rather than sells.