Hi-Touch PR

Founded in 2013 by Danielle Ostrovsky, Hi-Touch PR emerged from a straightforward observation: many technology companies struggled to communicate their value in a way that resonated with the media. Based in Brookline, United States, this independent agency set out to bridge that gap by acting as a Technology Translator for B2B firms. Rather than trying to be everything to everyone, Hi-Touch PR carved out a niche focused on making complex technology stories accessible, compelling, and newsworthy. The agency’s approach is rooted in the belief that clear, strategic storytelling can elevate a brand from obscurity to a trusted voice in its industry.

Core Focus and Philosophy

Hi-Touch PR specializes in public relations and integrated marketing for enterprise technology companies, from early-stage startups to established vendors. The agency works across verticals such as security, networking, and cloud-based solutions, where technical depth is high but media attention is often fragmented. What sets Hi-Touch PR apart is its ability to transform dense technical narratives into pitches that land with target reporters. This “technology translation” skill is not just about simplifying jargon; it involves identifying the human or business impact behind a product, then crafting a story that aligns with current news cycles and editorial interests. The agency also excels at turning subject matter experts into thought leaders, positioning them for on-trend commentary in key press outlets. By integrating seamlessly with client teams, Hi-Touch PR can function as an external partner or an embedded extension of an in-house communications department, delivering rapid, measurable results tied to agreed-upon metrics.

Services and Specialties

While Hi-Touch PR’s core offering is strategic media relations, its capabilities extend into broader communications support. The agency’s work is data-driven and focused on building brand awareness and thought leadership. Below are the likely services and specialties based on its focus areas:

• Strategic media relations and press outreach
• Thought leadership development and executive positioning
• Integrated marketing and communications strategy
• Internal communications support for PR teams
• Content creation (byline articles, press releases, messaging)
• Crisis communication and reputation management
• Analyst relations and industry event support

Each service is designed to be flexible, allowing the agency to tailor its approach to the specific needs of a client, whether it’s a startup seeking its first major press hit or an established vendor refining its global narrative.

Who Benefits from Hi-Touch PR

Hi-Touch PR is best suited for B2B technology companies that have a compelling story but lack the in-house resources or expertise to tell it effectively. Startups that need to break through the noise and establish credibility will find the agency’s focus on targeted, on-message coverage valuable. Established enterprise vendors looking to refresh their brand narrative or expand into new verticals can also benefit from Hi-Touch PR’s integrated approach. The agency is particularly effective for organizations with complex technical products—such as cybersecurity, networking, or cloud infrastructure—where the line between technical detail and market relevance can be difficult to navigate. Additionally, companies that already have a PR team but need extra bandwidth or specialized support for a specific campaign will find Hi-Touch PR’s ability to integrate quickly and produce immediate results a strong fit. For any B2B tech firm based in or targeting the United States market, Hi-Touch PR offers a focused, results-oriented partnership that prioritizes clarity and impact over volume.