Highlight PR

Highlight PR is a full-service public relations agency based in Bristol, United Kingdom, operating from Soundwell Road in BS16 4QG. Founded in 1999, the agency focuses on helping brands connect with families and consumers through strategic media relations, influencer marketing, and content creation. The agency positions itself as a partner for companies seeking to build brand awareness and visibility across national, trade, and consumer media channels.

Services and Specialties

Highlight PR offers a comprehensive range of services tailored to the family and lifestyle sectors. The agency’s core expertise lies in media relations, with strong contacts across national, trade, and consumer press. Beyond traditional PR, Highlight PR provides influencer marketing, social media management, content marketing, and event planning. The agency also handles licensing PR, character campaigns, and retail activation, making it a versatile choice for brands in the family and consumer goods space. Below is a summary of the key services offered:

• Media relations (national, trade, consumer)
• Consumer PR and corporate PR
• Influencer marketing and social content creation
• Content marketing and storytelling
• Event planning, event activation, and event management
• Brand partnerships and brand awareness campaigns
• Licensed character campaigns and retail activation
• PR strategy and brand visibility programs

Who They Help

Highlight PR primarily works with brands in the family and lifestyle sectors, including food, retail, creative industries, and architectural clients. The agency’s focus on B2C audiences means it is well-suited for companies looking to reach parents, children, and household decision-makers. Over its more than two decades in operation, Highlight PR has developed a deep understanding of the media landscape that matters to these demographics. The agency’s expertise in licensed character campaigns and retail activation also makes it a strong partner for entertainment, toy, and character-based brands seeking to connect with families through in-store and media-driven experiences.

Approach and Philosophy

Individuality is central to Highlight PR’s approach. The agency emphasizes tailored thinking, writing, and relationship-building for each client, journalist, influencer, and stakeholder. This bespoke methodology ensures that campaigns are not generic but rather crafted to resonate with specific audiences. Highlight PR’s team leverages its extensive network of media contacts and influencer relationships to secure coverage and drive engagement. The agency combines traditional PR tactics with modern digital strategies, including social media management and content marketing, to create integrated campaigns that build brand visibility over time. For clients in family and lifestyle sectors, this means campaigns that are both emotionally resonant and strategically sound.

Location and Credentials

Based in Bristol, United Kingdom, Highlight PR operates from the BS16 4QG area, providing access to a vibrant creative and business community. Bristol’s status as a hub for media, creative industries, and retail gives the agency a strategic advantage in serving both local and national clients. Founded in 1999, Highlight PR has built a reputation as a reliable agency for family-focused PR, with a track record of delivering results through media relations, influencer collaborations, and event activations. The agency’s longevity in the industry speaks to its ability to adapt to changing media landscapes while maintaining strong relationships with key stakeholders.

Who This Agency Is a Good Fit For

Highlight PR is an excellent choice for brands in the family, lifestyle, food, retail, and creative industries that want to increase their visibility among consumers. Companies launching licensed character campaigns, planning retail activations, or seeking to build brand awareness through influencer marketing and media relations will find the agency’s expertise particularly valuable. Smaller to mid-sized businesses based in the United Kingdom, especially those in or near Bristol, may benefit from Highlight PR’s hands-on, individualized service. The agency is also well-suited for brands that prefer a partner with deep local media connections and a focus on storytelling that resonates with family audiences.