Hip to be Square

Hip to be Square was founded on the belief that public relations should be both effective and enjoyable. The agency’s motto, “We get you here, there & everywhere. PR with a smile, helping you present your authentic brand to the rest of the world,” captures a straightforward mission: to help businesses and individuals share their genuine stories without the usual corporate stiffness. The name itself nods to the idea that being straightforward and reliable—even a little square—can be a powerful asset in a crowded media landscape. This founding motivation has shaped an agency that prioritizes clarity, approachability, and consistent results over flashy promises.

Current Focus and Approach

Today, Hip to be Square operates as a full-service public relations and communications firm, serving clients who value authenticity and directness. The agency’s work is grounded in the principle that every brand has a unique narrative, and its role is to amplify that narrative across the right channels. Whether working with a startup launching its first product or an established organization refining its corporate message, Hip to be Square brings a methodical, relationship-driven approach. The team focuses on building lasting connections with journalists, influencers, and industry stakeholders, ensuring that each client’s story reaches the audiences that matter most. This focus on genuine engagement, rather than mass outreach, helps the agency maintain a high standard of service and measurable impact.

Services and Specialties

While Hip to be Square tailors its offerings to each client’s needs, the agency’s core capabilities center on strategic communications and media relations. Based on the public relations and communications focus, typical services include:

• Media relations and press outreach
• Content creation (press releases, bylined articles, blog posts)
• Crisis communication and reputation management
• Social media strategy and management
• Brand messaging and storytelling
• Event planning and publicity
• Influencer and partnership development
• Thought leadership positioning

The agency’s strength lies in its ability to adapt these services to diverse industries, from technology and healthcare to consumer goods and professional services. Hip to be Square’s team brings experience in both traditional and digital media, allowing them to craft integrated campaigns that build visibility and credibility over time. By focusing on the client’s authentic voice, the agency helps cut through the noise in a way that feels natural, not forced.

Who Benefits from Hip to be Square

Hip to be Square is a strong fit for businesses and organizations that want to improve their public image without losing their identity. It works particularly well for entrepreneurs, growing companies, and established brands that are tired of generic PR tactics and are looking for a partner that treats their story with care. The agency’s straightforward style also appeals to clients who prefer clear communication and a collaborative working relationship. Whether a client needs ongoing media support, a targeted campaign for a product launch, or help navigating a sensitive situation, Hip to be Square offers a practical, results-oriented approach. The agency’s commitment to “PR with a smile” means that working together is not only productive but also genuinely pleasant—a rare combination in the fast-paced world of communications.