HiTechPR

HiTechPR focuses on public relations and communications, with a particular emphasis on technology companies and business-to-business marketing. Founded in 1990, the agency has developed expertise across several industries, including electronics, telecommunications, computer hardware and software, financial services, consumer products, health care, and not-for-profit organizations. This breadth of experience allows HiTechPR to adapt its communications strategies to different sectors while maintaining a core strength in technology PR.

Services and Specialties

HiTechPR offers a range of public relations and communications services tailored to the needs of technology and business clients. While the agency does not provide a detailed list of services, its history and client work suggest the following capabilities:

• Corporate communications and messaging
• Media relations and press outreach
• Industry analyst relations
• Marketing communications strategy
• Content development and thought leadership
• Publicity and brand awareness campaigns
• Investor relations support
• Crisis communications and reputation management
• Social media and digital PR
• Event planning and product launch support

These services are designed to help clients reach their target audiences, whether through traditional media, analyst briefings, or digital channels. HiTechPR's focus on B2B marketing communications means it often works with companies that need to influence decision-makers in specific industries.

Methodology and Approach

HiTechPR was founded by Mark Bruce, who began his career in the 1980s with successful industry analyst and media relations initiatives for Hyperion Software. He established HiTechPR in 1990 in Rye, New York, United States, with a focus on technology public relations. Over time, the agency expanded its methodology to serve a broader range of clients, including financial services, consumer products, and health care organizations. Mark Bruce also teaches graduate-level media relations and publicity techniques at NYU and Pace University, bringing academic rigor to the agency's practical work. HiTechPR's approach combines strategic planning with hands-on execution, leveraging the founder's experience in both corporate communications and academia. The agency works with startups, mid-sized companies, and large public and private corporations, as well as not-for-profit enterprises.

Location and Reach

Based in Rye, New York, United States, HiTechPR serves clients both locally and nationally. The agency's headquarters at 29 Locust Ave places it in a suburban area of Westchester County, within commuting distance of New York City. This location allows HiTechPR to maintain close relationships with media and analysts in the New York metropolitan area while also serving clients across the country. The agency's long history in the region has helped it build a network of contacts in technology, finance, and other industries.

HiTechPR is a good fit for technology companies and B2B firms that need strategic communications support, particularly those in electronics, telecommunications, or computer-related fields. The agency also works well with financial services, health care, and consumer product companies that want to leverage PR to reach professional audiences. Startups and established organizations alike can benefit from HiTechPR's experience in media and analyst relations, as well as its ability to craft clear messages for complex B2B markets. Clients looking for a boutique agency with deep roots in technology PR and a practical, academic-informed approach may find HiTechPR a suitable partner.