Hjärtat

Hjärtat is a creative production and PR agency based in Åre, Sweden. Founded in 2011, the agency has built a strong reputation for its work within the outdoor, alpine, and lifestyle sectors. Rather than being a generalist communications firm, Hjärtat focuses its expertise on brands that live and breathe the mountain environment, offering a blend of public relations, creative production, and strategic marketing. The agency’s name, which means "the heart" in Swedish, reflects its core philosophy of putting genuine passion and deep understanding of the outdoor lifestyle at the center of every project.

Specialist Expertise in Outdoor and Alpine Branding

Hjärtat’s primary strength lies in its deep-rooted knowledge of the outdoor industry, particularly in ski, alpine, and mountain lodge branding. The agency has developed a niche in outdoor brand storytelling, alpine event branding, and sustainable outdoor branding. This focus is not incidental—it is a direct result of its location in Åre, one of Sweden’s premier ski destinations, and its team’s lived experience in the outdoor world. The agency understands that outdoor brands require more than just standard PR; they need visual identities that capture the ruggedness and beauty of nature, and communication strategies that resonate with a community of enthusiasts. Whether it’s developing a brand for a ski gear company or crafting a campaign for a mountain lodge, Hjärtat approaches each project with a blend of creative production and strategic insight that is specific to the alpine lifestyle.

How Hjärtat Applies Its Creative Production Skills

The agency applies its expertise through a full-service creative production model. This means Hjärtat does not just handle press releases or media outreach; it also manages the visual and digital components that make outdoor campaigns compelling. The team is skilled in web design, web development, and graphic design, ensuring that a brand’s online presence matches its physical products. Photography is a key service, as high-quality imagery is essential for outdoor brands that rely on showcasing gear in action. Additionally, Hjärtat produces marketing campaigns that integrate social media marketing, outdoor social media, and influencer campaigns to build customer engagement. The agency’s work on projects like the Alpina VM 2019 (Alpine World Ski Championships) demonstrates its ability to execute large-scale event communication, while its client roster, which includes Arc'teryx, MIPS, 7mesh, and RECCO, shows a track record of working with premium outdoor brands.

Services Offered by Hjärtat

Based on its industry focus and project history, Hjärtat provides a comprehensive range of services tailored to outdoor and lifestyle brands. These services are designed to cover the entire customer journey, from brand development to ongoing engagement. Key offerings include:

• Public relations and communications services, including media outreach and press relations
• Brand development for outdoor, alpine, and lifestyle companies
• Visual identity and graphic design for brands and products
• Web design and web development for e-commerce and brand sites
• Photography and video production for campaigns and product launches
• Social media marketing and outdoor influencer campaign management
• Outdoor campaign strategy and brand storytelling
• Event branding and communication for alpine events and ski competitions
• Sustainable outdoor branding and customer engagement strategies

Who Hjärtat Works With

Hjärtat is an ideal partner for brands that operate in the outdoor, ski, and alpine lifestyle sectors. The agency works best with companies that have a genuine connection to the mountain environment—whether they are established global names like Arc'teryx or RECCO, or emerging brands looking to build a strong visual identity and market presence. The agency’s portfolio also includes work for events such as Alpina VM 2019, making it a strong choice for organizations planning alpine competitions or outdoor festivals. For brands based in Sweden or seeking to enter the Scandinavian outdoor market, Hjärtat offers local expertise and a network of contacts within the industry. The agency is particularly well-suited for clients who value creative production that is grounded in authenticity, rather than generic marketing. With its award-winning track record and location in Åre, Hjärtat brings a unique perspective to PR and communications that few other agencies can match.