House of Runners

Founded by Martin Leroy and Farid Boumkais, House of Runners emerged from a clear observation: the running industry was experiencing explosive growth alongside the digital content ecosystem, yet few agencies specialized in bridging these two worlds. Leroy, with over 12 years in sports industry roles, and Boumkais, a former elite athlete with 15 years of athlete management experience, saw that traditional PR and communications approaches weren't serving the unique dynamics of the running community. Their response was to build an agency entirely dedicated to running and trail, focusing on authentic connections between brands, institutions, events, and the creators who inspire thousands of runners daily. As part of House of Stories and the 4Success Group, a leading player in endorsement across France and Europe, House of Runners operates with the backing of established industry infrastructure while maintaining a specialized focus.

Specialized Focus on Running and Trail

Unlike generalist PR agencies, House of Runners concentrates exclusively on the running ecosystem. The agency's core belief is that running content creators—whether they are elite athletes, amateur influencers, or community builders—play a pivotal role in motivating and guiding enthusiasts. House of Runners works to professionalize and enhance these relationships, moving beyond transactional sponsorships toward collaborations that feel genuine and impactful. The agency combines influence marketing with data-driven insights to measure and optimize campaigns, ensuring that each partnership delivers value to both the brand and the running community. This deep specialization allows House of Runners to understand the nuances of the sport, from trail ultramarathons to urban 5Ks, and to craft communications that resonate with dedicated runners and newcomers alike.

Services and Expertise

House of Runners offers a range of services tailored to the running and trail sectors, leveraging its founders' combined experience in sports management, athlete relations, and digital strategy. While the agency does not publicly list every service, its core capabilities can be inferred from its mission and industry focus. These typically include:

• Influencer marketing and content creator partnerships for running brands and events
• Athlete management and endorsement strategy, connecting elite runners with commercial opportunities
• Public relations and communications campaigns for running products, races, and organizations
• Data analytics and performance tracking to measure the impact of influence campaigns
• Event promotion and community engagement for running and trail events
• Strategic consulting on brand positioning within the running industry

The agency's approach is grounded in a passion for running itself—not just as a business, but as a driver of physical and mental well-being. This ethos informs every campaign, from grassroots initiatives to large-scale brand activations.

Who Benefits from House of Runners

House of Runners is an ideal partner for brands, institutions, and event organizers seeking to connect authentically with the running community. This includes sportswear and footwear companies, nutrition and hydration brands, race organizers (from parkrun to ultra-trail events), and tourism boards promoting running destinations. The agency also serves running content creators and athletes looking for professional representation and strategic guidance. Because House of Runners operates within the 4Success Group, it can offer clients access to a broader European network of endorsement and communications expertise, while maintaining its specialized focus on running. For any organization that wants to engage runners in a meaningful, data-informed way—without the noise of generic PR—House of Runners provides a dedicated, knowledgeable resource. The agency's ambition is simple: to encourage more people to run, improving both physical and mental health, by building authentic collaborations that inspire the community.