Howald & Partner Public Relations AG

Howald & Partner Public Relations AG brings a distinct, locally grounded perspective to the field of public relations and communications, operating from its headquarters in the Swiss capital of Bern. As the exclusive Swiss member of ECCO International Public Relations, the agency combines deep regional knowledge with a global network, offering clients a unique blend of local insight and international reach. This positioning allows Howald & Partner Public Relations AG to serve as a bridge between Swiss organizations and the wider world, while also helping international entities navigate the specific nuances of the Swiss market.

Specialist Expertise in Swiss Public Affairs and Corporate Communications

The agency’s core strength lies in its ability to manage complex communications within Switzerland’s unique political and linguistic landscape. Bern, as the seat of the federal government, provides a strategic base for public affairs work, and Howald & Partner Public Relations AG has developed a deep understanding of how to engage with policymakers, regulators, and the media in this environment. Their expertise extends to corporate communications, where they help companies articulate their narratives in a way that resonates with Swiss audiences, who are often multilingual and highly informed. This specialist knowledge is particularly valuable for clients in regulated industries, such as finance, healthcare, and energy, where clear and compliant messaging is essential.

How They Apply Their Expertise

Howald & Partner Public Relations AG applies its skills through a full-service approach that emphasizes strategic counsel and execution. They begin by analyzing a client’s specific communication challenges within the Swiss context, taking into account the country’s four national languages and its direct democratic system, which can influence public opinion rapidly. From there, they develop tailored campaigns that might include media relations, crisis management, or stakeholder engagement. The agency’s membership in ECCO International Public Relations means they can also coordinate cross-border campaigns, ensuring consistency for clients operating in multiple European markets. This practical, results-oriented methodology is designed to build trust and credibility over the long term, rather than pursuing short-term visibility.

Services Offered by Howald & Partner Public Relations AG

As a full-service agency, Howald & Partner Public Relations AG provides a comprehensive range of communications services, typically including:

• Strategic communications consulting and planning
• Media relations and press office management
• Public affairs and government relations
• Crisis and issues management
• Corporate communications and reputation management
• Content creation and storytelling for digital and print
• Event management and media training
• International communication support via ECCO network

These services are not offered as a one-size-fits-all menu but are instead adapted to each client’s sector and objectives. The agency’s location in Bern allows them to monitor political and economic developments closely, providing timely advice to clients who need to respond to changing circumstances.

Who They Work With and Why They Are a Good Fit

Howald & Partner Public Relations AG is well-suited for organizations that require sophisticated communications support in Switzerland and beyond. This includes Swiss companies looking to expand their international presence, as well as foreign firms entering the Swiss market who need guidance on local customs and regulations. The agency is also a strong partner for multinational corporations that value consistency across their European operations, leveraging the ECCO network to ensure alignment. Additionally, non-profit organizations and public sector bodies in Switzerland may find the agency’s public affairs expertise valuable for navigating the country’s consensus-driven political system. For any client seeking a reliable, strategic partner with a deep understanding of Switzerland’s complex communication environment, Howald & Partner Public Relations AG offers a proven blend of local knowledge and global capability.