HSB®

HSB® is a government relations firm based in Auckland, New Zealand, that specialises in making political engagement straightforward for businesses and organisations. Founded in 2017, the firm focuses exclusively on navigating the public policy and regulatory landscape, helping clients connect with decision-makers across New Zealand's political ecosystem. With a non-partisan approach, HSB® positions itself as a bridge between the commercial world and government, emphasising simplicity, speed, and meaningful connections.

Specialist expertise in government relations and public affairs

HSB®’s core strength lies in its deep understanding of how public policy is shaped and how businesses can effectively engage with government. The firm’s work centres on strategy, regulatory affairs, and public affairs, with a particular focus on sectors such as B2B, e-commerce, consumer internet, and information technology. By combining knowledge of New Zealand’s political processes with practical communications skills, HSB® helps clients cut through bureaucracy and build relationships that matter. The firm operates from its headquarters at 1 York St in Auckland, a central location that reflects its role as a connector between the private sector and government at both local and national levels.

How HSB® applies its approach

The firm’s methodology is built on the principle of making engagement accessible. HSB® works to simplify the often complex world of government relations, speeding up processes so clients can achieve results faster. Whether advocating publicly or privately, the team focuses on holding meaningful connections that lead to real outcomes. This is particularly relevant for businesses in the consumer internet and technology sectors, where regulatory changes can have a rapid impact. HSB® also brings a consulting mindset, helping clients understand the broader policy environment and develop strategies that align with their goals. The firm’s youthful yet experienced team ensures that clients receive both fresh perspectives and seasoned advice.

Services and specialties

While HSB® does not publish a detailed list of services, its focus on government relations, public affairs, and regulatory affairs suggests a range of capabilities that are typical for a firm in this niche. Likely services include:

• Strategic advice on public policy and regulatory issues
• Government and stakeholder engagement planning
• Public affairs and advocacy campaigns
• Communications support for policy-related initiatives
• Monitoring and analysis of legislative developments
• Coalition building and partnership development
• Consulting on B2B and consumer internet regulations
• Training and capacity building for internal teams

These services are designed to help clients navigate the intersection of business and government, with a focus on the information technology and services sectors.

Who HSB® works with

HSB® is a good fit for businesses and organisations that need to engage with New Zealand’s political system but lack the time, expertise, or connections to do so effectively. This includes companies in the technology, e-commerce, and consumer internet spaces, as well as B2B firms and service providers facing regulatory challenges. The firm is also suitable for organisations looking for a non-partisan partner that can advocate across the political spectrum. Based in Auckland, HSB® serves clients throughout New Zealand, offering a direct and accessible approach that prioritises results over rhetoric. For any business that wants to simplify its government engagement and build lasting connections, HSB® provides a practical, experienced pathway.