HUMAN NATURE // A Bicoastal Cannabis PR Agency

HUMAN NATURE // A Bicoastal Cannabis PR Agency is a public relations and communications firm that specializes in the cannabis industry. Founded in 2018, the agency operates with a focus on helping cannabis brands and related businesses navigate the complex landscape of media, marketing, and consumer perception. Based in New York, United States, with additional offices in Sacramento and Los Angeles, the agency serves clients across the country and internationally.

Services and Specialties

HUMAN NATURE // A Bicoastal Cannabis PR Agency offers a comprehensive range of services tailored to the cannabis sector. While the agency does not provide an exhaustive list of its offerings, its stated expertise in public relations, marketing, brand strategy, sponsorship development, social media, media production, event production, and content creation suggests a full-service approach. Based on these capabilities, clients can expect support in the following areas:

• Public relations strategy and media relations for cannabis brands
• Brand strategy and positioning within the cannabis market
• Marketing campaign development and execution
• Sponsorship development and partnership management
• Social media management and content creation
• Media production, including video and photography
• Event production and experiential marketing
• Content creation for digital and print platforms

The agency's focus on cannabis is evident in its name and founding philosophy, which draws on the concept of co-evolution between humans and the cannabis plant. This perspective informs how HUMAN NATURE // A Bicoastal Cannabis PR Agency approaches its work, emphasizing the symbiotic relationship between the plant and human culture.

Who They Help

HUMAN NATURE // A Bicoastal Cannabis PR Agency primarily serves cannabis brands and companies operating in the consumer internet, consumers, and information technology & services sectors. The agency's client base likely includes startups, established cannabis companies, and ancillary businesses such as technology providers, events services, and media production firms. Given the regulatory and social challenges facing the cannabis industry, the agency positions itself as a partner for brands seeking to build credibility, reach mainstream consumers, and navigate the evolving legal landscape. The agency's work spans industries like events services and consumer internet, indicating a focus on brands that need to connect with both B2B and B2C audiences.

Approach and Philosophy

The agency's approach is rooted in storytelling and audience building, with a stated mission to bring "best in class" cannabis products to mainstream consumers. HUMAN NATURE // A Bicoastal Cannabis PR Agency describes itself as "newsmakers, paradigm shifters, audience builders, conversation shapers, problem solvers, storytellers, content creators, lifestyle experts and grass ceiling breakers." This language suggests a proactive, creative strategy that combines traditional PR tactics with modern digital marketing and media production. The agency's name reflects a belief in the co-evolution of humans and cannabis, a concept borrowed from Michael Pollan's "The Botany of Desire," where the plant's ability to produce pleasurable chemicals like THC has led humans to cultivate and spread it. This philosophical foundation informs the agency's work, positioning cannabis as a natural part of human history and culture.

Location and Credentials

Headquartered in New York, United States, at St Nicholas Ave in the 10032 zip code, HUMAN NATURE // A Bicoastal Cannabis PR Agency also has offices in Sacramento and Los Angeles. This bicoastal presence allows the agency to serve clients in key cannabis markets across the United States, including California and the East Coast. The New York office provides access to major media outlets, investors, and corporate partners, while the West Coast offices offer proximity to the country's largest legal cannabis market. Since its founding in 2018, the agency has built a reputation within the industry, though specific client names or case studies are not provided in the available information.

HUMAN NATURE // A Bicoastal Cannabis PR Agency is best suited for cannabis brands and related businesses that require a dedicated PR and marketing partner with deep industry knowledge. The agency's focus on cannabis, combined with its bicoastal presence and full-service capabilities, makes it a good fit for companies looking to scale their brand presence, launch new products, or navigate the complexities of cannabis regulation and public perception. Startups and established players alike may benefit from the agency's strategic approach to storytelling and audience building, particularly those targeting mainstream consumers and seeking to differentiate themselves in a competitive market.