Hypefactors
Hypefactors is a public relations agency based in Copenhagen (founded 2013).
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About Hypefactors
Hypefactors serves the public relations and communications industry, providing a technology platform designed for PR professionals, communication teams, and reputation managers. Based in Copenhagen, Denmark, the company was founded in 2013 and operates as a B2B SaaS business with a team of around 20-30 employees. Led by CEO Casper Janns and CTO Viet Yen Nguyen, Hypefactors focuses on delivering data-driven tools that help organizations monitor, measure, and manage their media presence.
Services and Capabilities
Hypefactors offers an all-in-one PR automation platform that covers several key areas of media intelligence. The company's core services revolve around media monitoring, analytics, and reporting. Below are the primary services and specialties likely provided by Hypefactors based on their industry focus and keywords:
- Media monitoring across global news sources and social media platforms
- AI-driven analytics for media impact measurement and reputation tracking
- Coverage reporting and media performance dashboards
- Earned media measurement and media impact analysis
- Content distribution tools for press releases and corporate communications
- Social media management and integration with PR workflows
- Media impact automation and data science for PR KPIs
- Consulting services for media strategy and communications effectiveness
Methodology and Approach
Hypefactors approaches PR and communications with a data-first mindset, emphasizing the importance of measurable outcomes. The platform collects data from a wide array of global news sources and social media channels, then applies advanced AI-enhanced analysis to surface actionable insights. This methodology helps users move beyond simple media monitoring to understand the actual impact of their communications efforts. The company's software links media coverage to specific KPIs, allowing PR teams to track the value of earned media and adjust strategies accordingly. Hypefactors also emphasizes automation, reducing manual tasks in media tracking and reporting so that professionals can focus on strategic decision-making. The company's core values—passion, diversity, and excellence—guide their development of tools tailored for both agencies and in-house teams.
Location and Market Presence
Hypefactors is headquartered at 8B Kronprinsessegade in Copenhagen, in the Capital Region of Denmark. From this base in Copenhagen, the company serves international enterprises, small and medium-sized businesses, and agencies across multiple regions. The platform's ability to track global news sources makes it relevant for organizations with international communications needs. Being based in Copenhagen, Denmark, Hypefactors benefits from a strong tech and media ecosystem, which informs their focus on innovation in PR software.
Hypefactors is a good fit for PR and communications professionals who need a centralized platform to monitor media coverage, measure impact, and automate reporting. It suits both agencies managing multiple clients and in-house teams at enterprises or SMBs looking to quantify their PR efforts. The platform's emphasis on data science and AI-driven analytics makes it particularly valuable for organizations that prioritize evidence-based communications strategies. Companies seeking to move beyond basic media monitoring and into comprehensive media impact management will find Hypefactors' capabilities aligned with their needs.
Key facts
- Team size: 11-50 employees
- Headquarters: 8B Kronprinsessegade, Copenhagen, Capital Region of Denmark, Denmark, 1306
- Address: 8B Kronprinsessegade , Copenhagen Capital Region of Denmark Denmark 1306
- Total funding: 1610000
- Annual revenue: 1661000
- SIC codes: 7375
Keywords & focus
Topics and areas Hypefactors works with.
- public relations software
- pr software
- media monitoring
- tracking & measuring the value of media coverage
- pr
- software for pr professionals
- all the facts to power your hype
- public relations & communications services
- ai-driven analytics
- media impact insights
- pr automation
- media impact tools
- media impact analysis
- social media management
- media reporting tools
- media performance reporting
- earned media measurement
- media impact management
- media impact measurement
- media reputation technology
- consulting
- media impact data science
- media strategy kpis
- information technology and services
- media impact analytics platform
- media impact automation
- media impact software
- media impact kpi linking
- media impact automation software
- media data collection
- +49 more
Technologies
Cloudflare DNS, Amazon SES, Gmail, Google Apps, MailChimp SPF, Google Cloud Hosting, VueJS, WP Engine, Netlify, Leadfeeder, Hubspot, Slack, Google Tag Manager, Mobile Friendly, Segment.io, Facebook Login (Connect), WordPress.org, Facebook Widget, Active Campaign, Facebook Custom Audiences, Google Analytics, Nginx, Android, Remote, AI, Scala, Claude, Gemini
Industries served by Hypefactors
Hypefactors works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Copenhagen
If you are looking for alternatives or more options in Copenhagen, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Hypefactors
Common questions and answers about Hypefactors, their services, location, and how to work with them.
- Where is Hypefactors located?
- Hypefactors is headquartered in Copenhagen.
- What services does Hypefactors offer?
- Hypefactors offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Hypefactors serve?
- Hypefactors serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Hypefactors a verified PR agency?
- Hypefactors is listed on Online PR. Verification status is shown on their profile.
- How can I contact Hypefactors?
- You can visit their website at http://www.hypefactors.com
- How many reviews does Hypefactors have?
- Hypefactors has 0 client reviews with an average rating of 0.0 out of 5.
- When was Hypefactors founded?
- Hypefactors was founded in 2013.
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