IB2B

Founded in 2000 by Isabelle Bordet, IB2B established its roots in the coastal town of Chatelaillon-Plage, France, with a clear mission: to help organizations tell their stories effectively. At a time when media landscapes were shifting toward digital, the agency recognized that strong, reliable media relationships and compelling content would remain the bedrock of successful public relations. Over two decades, IB2B has built a reputation for its hands-on, personalized approach, working alongside clients rather than simply issuing directives. This philosophy has allowed the agency to earn long-term trust from a diverse portfolio that includes multinational corporations, small and medium enterprises, and local public authorities.

Core Services: Media Relations and Content Creation

IB2B specializes in the full spectrum of media relations and content production. The agency’s expertise covers everything from crafting press releases and securing interviews to organizing press conferences and managing both online and offline distribution. A key differentiator is the emphasis on creating genuine connections between clients and journalists, ensuring that stories are not only heard but also resonate with target audiences. The agency’s services are designed to be flexible, adapting to the specific needs of each client rather than applying a one-size-fits-all strategy. Below are the primary areas where IB2B provides support:

• Press release writing and distribution (communiqué de presse)
• Media training and interview preparation
• Press conference organization
• Content creation for blogs, articles, and reports (reportage, article blog)
• Online and offline media monitoring and reporting (retour médias, diffusion online/offline)
• Strategic media relations and outreach

A Client-Centric Approach Built on Trust

What sets IB2B apart in the competitive French PR landscape is its commitment to long-term partnerships. Rather than chasing short-term wins, the agency focuses on building deep, trust-based relationships with its clients. This is reflected in the loyalty of its customers, many of whom have worked with IB2B for decades. The agency’s team takes the time to understand each client’s unique challenges, audiences, and objectives, then crafts tailored campaigns that integrate press relations, content marketing, and event management. For example, a national brand might rely on IB2B for a major press conference, while a local municipality might seek help with community-focused reportage and interviews. This versatility allows IB2B to serve a wide range of sectors, from corporate communications to public affairs.

Who Benefits from IB2B’s Expertise?

IB2B is a strong fit for organizations that value strategic, hands-on media support. Large national and international groups benefit from the agency’s experience in managing complex press campaigns and maintaining media visibility across multiple channels. At the same time, small and medium enterprises and local government bodies in Nouvelle-Aquitaine and beyond find value in IB2B’s ability to provide personalized, cost-effective solutions without sacrificing quality. Whether a client needs to launch a new product, manage a crisis, or simply improve their media presence, IB2B offers the tools and expertise to achieve measurable results. For any organization based in France seeking a reliable partner for public relations and communications services, IB2B in Chatelaillon-Plage remains a trusted choice.