iconic.

Founded in 2022 and headquartered at 23 Rue de Clery in the 2nd arrondissement, iconic. is a strategic communications consultancy based in Paris, France. The agency was established by Marie-Virginie Klein and operates under the legal structure ICONIC CONSEIL SASU. With a capital of €4,000, iconic. positions itself as a boutique firm focused on helping companies and organizations navigate transformation and growth through effective communication. Operating in the competitive Parisian market—home to numerous global and boutique PR agencies—iconic. differentiates itself through its "impact consulting" approach, which ensures communication strategies are grounded in contemporary societal issues and designed to drive meaningful change.

What iconic. Does

iconic. provides a range of public relations and communications services tailored to leaders and organizations facing complex challenges. The agency emphasizes strategic communication, media relations, and corporate communications, but also offers specialized support in areas such as crisis management, public debate positioning, and stakeholder engagement. A distinctive feature of the firm is its focus on executive coaching and media training, which helps clients build confidence and clarity when addressing the media or public audiences. Additionally, iconic. conducts opinion surveys and media monitoring to inform its strategies, and it facilitates think tanks to foster deeper understanding of public issues. The consultancy also provides content creation services—from press releases to thought leadership pieces—and manages visibility across both traditional and social media channels.

Key services offered by iconic. include:

• Strategic communication and corporate communications
• Public affairs and government relations
• Crisis management and crisis communication
• Media relations and media influence
• Social media strategy and content creation
• Executive coaching and media training
• Opinion research, surveys, and media monitoring
• Stakeholder engagement and CSR communication
• Think tank facilitation and public debate positioning
• Management consulting and impact consulting

Who They Serve and Their Expertise

iconic. works with enterprises and organizations across various sectors, including B2B companies, government bodies, and organizations in media and publishing. The team at iconic. is described as a close-knit collective with diverse professional backgrounds, all dedicated to driving meaningful change for their clients. The agency’s expertise spans both corporate communications and public affairs, allowing it to support clients in navigating complex regulatory and reputational landscapes. Through its impact consulting methodology, iconic. ensures that communication strategies are not only relevant but also connected to the broader societal context—an approach that resonates with clients seeking to align their messaging with contemporary issues such as sustainability, social responsibility, and ethical governance.

For organizations in Paris and across France, iconic. offers a thoughtful, hands-on alternative to larger agencies. The firm is particularly well-suited for leaders and organizations undergoing transformation—whether due to growth, crisis, or shifting market dynamics—and for those seeking to strengthen their public positioning or stakeholder relationships. By combining strategic rigor with a deep understanding of media and public opinion, iconic. helps clients communicate with purpose and impact.

A Good Fit For

iconic. is a strong choice for mid-sized to large enterprises, startups in growth phases, and public sector organizations based in or targeting the French market. The agency is especially well-suited for clients who value a close, collaborative relationship with a small team and who need strategic guidance that goes beyond traditional PR—incorporating elements of management consulting, executive coaching, and public affairs. Whether a client is facing a reputational challenge, launching a new initiative, or seeking to build long-term trust with stakeholders, iconic. provides the expertise and personalized attention required to achieve meaningful results.