id pool GmbH
id pool GmbH is a public relations agency based in Backnang (founded 1996).
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About id pool GmbH
id pool GmbH is a public relations and communications agency based in Backnang, Germany, that has been operating since 1996. The agency focuses on story-based marketing and content marketing, with a strong emphasis on technology-driven industries. Its core expertise lies in the architecture, construction, and building services sectors, including sanitary, heating, air conditioning, lighting, electricity, security, and hardware technology, as well as building control systems. Additionally, id pool GmbH covers outdoor and equipment niches such as hunting, hunting rifles, functional textiles, GSM technology, and augmented reality. The agency positions itself as a specialist in technical communication, blending pragmatic journalism with creative storytelling to serve B2B and technical audiences.
Services and Specialties
id pool GmbH offers a range of services tailored to the specific needs of technical and industrial clients. These services are designed to bridge the gap between complex technical concepts and engaging, accessible content. The agency's offerings include:
- Story-based marketing and brand building for B2B communication
- Content marketing strategy, production, and distribution across digital and print channels
- Media relations and public relations for product launches and technical experts
- Consulting on communication strategies and target audience engagement (Zielgruppenansprache)
- Management consultancy for technical and architectural communication
- Creation of technical product stories and visual content, supported by an in-house graphics department
Methodology and Approach
id pool GmbH employs a methodology centered on story-based marketing, where technical details are woven into narratives that highlight function, benefit, and aesthetics. The agency's interdisciplinary team includes experienced editors, two of whom are former chief editors of technical trade journals, ensuring a deep understanding of industry-specific language and media requirements. This editorial expertise allows id pool GmbH to minimize briefing costs and produce content that aligns with the expectations of trade publications and technical audiences. The agency also leverages content marketing tools and distribution channels to maximize reach, while its graphics department handles visual production for print and digital media. The approach is pragmatic and results-driven, focusing on creating media appearances that are both informative and visually compelling.
Location and Client Fit
Based in Backnang, Baden-Wuerttemberg, Germany, id pool GmbH serves clients primarily within the German-speaking market, though its work in technical communication has broader applicability. The agency is a good fit for companies in the construction, building technology, and outdoor equipment sectors that require specialized PR and content marketing support. It is particularly suited for businesses that need to communicate complex technical products to niche audiences, such as architects, engineers, or trade professionals. id pool GmbH's long-standing presence since 1996 and its focus on pragmatic journalism make it a reliable partner for organizations seeking to enhance their brand presence through targeted, story-driven communication. The agency's expertise in technical storytelling and media management ensures that clients can effectively reach their desired audiences with precision and clarity.
Key facts
- Team size: 1-10 employees
- Headquarters: Backnang, Baden-Wuerttemberg, Germany
- Address: Backnang Baden-Wuerttemberg Germany
- SIC codes: 7389
Keywords & focus
Topics and areas id pool GmbH works with.
- story based marketing
- brand building
- b2b communication
- content marketing
- management consultancy
- product launches
- technical experts
- public relations
- storytelling
- public relations & communications services
- zielgruppenansprache
- consulting
- content marketing erfolg
- bau- und gebäudetechnik pr
- technische kommunikation
- pr-agentur
- medienarbeit
- content marketing strategie
- content marketing tools
- digital media
- architekturkommunikation
- content produktion
- content marketing beratung
- kommunikationsstrategie
- content marketing kampagnen
- sicherheits- und beschlagtechnik pr
- gehirngerechtes marketing
- technische produktgeschichten
- content distribution channels
- medienmanagement
- +33 more
Technologies
Remote, Circle
Industries served by id pool GmbH
id pool GmbH works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Frequently asked questions about id pool GmbH
Common questions and answers about id pool GmbH, their services, location, and how to work with them.
- Where is id pool GmbH located?
- id pool GmbH is headquartered in Backnang.
- What services does id pool GmbH offer?
- id pool GmbH offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does id pool GmbH serve?
- id pool GmbH serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is id pool GmbH a verified PR agency?
- id pool GmbH is listed on Online PR. Verification status is shown on their profile.
- How can I contact id pool GmbH?
- You can visit their website at http://www.id-pool.de
- How many reviews does id pool GmbH have?
- id pool GmbH has 0 client reviews with an average rating of 0.0 out of 5.
- When was id pool GmbH founded?
- id pool GmbH was founded in 1996.
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