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ID

ID is a public relations agency based in Los Angeles (founded 1993).

Los Angeles Founded 1993 501+ employees

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About ID

ID is an independent public relations firm headquartered in Los Angeles, United States, with an additional office in New York City. Founded in 1993 by Kelly Bush Novak, the agency specializes in high-stakes public relations and communications for the entertainment industry and beyond. Over the decades, ID has built a reputation for strategic media engagement, brand storytelling, and reputation management, serving a clientele that includes actors, directors, musicians, brands, corporations, and production companies.

Services and Specialties

ID offers a comprehensive suite of services tailored to the unique demands of the entertainment and brand communications landscape. The firm is particularly known for its work in celebrity representation and high-profile client management, but its capabilities extend well beyond traditional PR. Key service areas include:

  • Entertainment public relations and brand communications
  • Media relations for celebrities, talent, and entertainment properties
  • Reputation management and crisis communications
  • Brand storytelling and creative campaign development
  • Digital and influencer relations
  • Awards campaigns and cultural campaigns
  • Public affairs and entertainment marketing
  • Client relationship management and strategic counsel

These services are delivered through a blend of media engagement strategies, storytelling expertise, and a deep understanding of the entertainment ecosystem. ID’s work often involves orchestrating client campaigns that cut across traditional media, digital platforms, and cultural events, ensuring that each client’s narrative is both authentic and impactful.

Client Focus and Approach

ID primarily serves clients in the entertainment industry, including well-known figures such as Patrick Stewart, Tobey Maguire, and Alicia Keys, as well as brands, corporations, and production companies. The firm’s approach is rooted in long-term client relationships and a nuanced grasp of how to navigate the complexities of public visibility. Rather than relying on one-size-fits-all tactics, ID tailors its media engagement strategies to each client’s unique goals, whether that involves building a celebrity brand, managing a crisis, or launching a cultural campaign. The agency’s independent status allows for flexibility and close collaboration with clients, often resulting in sustained partnerships that span years. ID’s storytelling in PR is a hallmark of its work, focusing on creative storytelling that resonates with target audiences and media outlets alike.

Location and Credentials

Based in Los Angeles, United States, at 7060 Hollywood Blvd, ID is situated at the heart of the entertainment industry. This location provides the firm with direct access to key media, talent, and industry events, enabling it to stay ahead of trends in entertainment communications. The agency’s additional New York office extends its reach to the East Coast media and corporate landscape. Founded in 1993, ID has spent more than three decades refining its craft, earning recognition as a trusted partner for high-profile client management and reputation building. The firm’s client success stories include numerous awards campaigns and media campaigns that have amplified client visibility across entertainment and brand sectors.

ID is an excellent fit for actors, directors, writers, musicians, brands, and corporations seeking a PR partner with deep expertise in entertainment public relations and brand communications. The agency is particularly well-suited for clients who value a strategic, relationship-driven approach to media engagement and storytelling, and who require a firm with the experience to handle both everyday PR and high-stakes reputation management. Whether you are an established talent, a brand entering the entertainment space, or a production company looking to build awareness, ID offers the creative and strategic resources needed to succeed in a fast-paced media environment.

Key facts

  • Team size: 501+ employees
  • Headquarters: 7060 Hollywood Blvd, Los Angeles, California, United States, 90028-6040
  • Address: 7060 Hollywood Blvd , Los Angeles California United States 90028-6040
  • Annual revenue: 21000000
  • SIC codes: 7311

Keywords & focus

Topics and areas ID works with.

  • entertainment public relations & brand communications
  • public relations & communications services
  • entertainment industry pr
  • entertainment communications
  • reputation management
  • brand storytelling
  • media relations for celebrities
  • client campaigns
  • media engagement strategies
  • storytelling expertise
  • entertainment public relations
  • public affairs
  • entertainment marketing
  • client reputation
  • digital influence campaigns
  • client success
  • media campaigns
  • cultural campaigns
  • public relations and communications
  • client relations
  • storytelling campaigns
  • creative storytelling
  • client reputation building
  • celebrity branding
  • high-profile client management
  • influencer relations
  • public relations agencies
  • storytelling in pr
  • awards campaigns
  • media engagement
  • +41 more

Technologies

Cloudflare DNS, Constant Contact, Outlook, CloudFlare Hosting, React, Slack

Industries served by ID

ID works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.

  • public relations & communications

Frequently asked questions about ID

Common questions and answers about ID, their services, location, and how to work with them.

Where is ID located?
ID is headquartered in Los Angeles.
What services does ID offer?
ID offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
What industries does ID serve?
ID serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
Is ID a verified PR agency?
ID is listed on Online PR. Verification status is shown on their profile.
How can I contact ID?
You can visit their website at http://www.id-pr.com
How many reviews does ID have?
ID has 0 client reviews with an average rating of 0.0 out of 5.
When was ID founded?
ID was founded in 1993.

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