Identity

Identity is a national public relations, marketing, and creative agency founded in 1998 and headquartered in Birmingham, United States. The agency offers a comprehensive suite of services that span public relations, media relations, digital marketing, creative design, and brand strategy. With nearly 40 specialists on staff, Identity serves over 100 active clients across multiple industries, providing integrated communications programs designed to connect reputation to revenue.

Core Services and Specialties

Identity delivers a wide range of capabilities that cover both traditional and modern communications needs. The agency is particularly known for its expertise in media relations and media outreach, helping clients secure coverage in national and regional outlets. Crisis communications is another key area, with the agency offering crisis communication planning and rapid response support. On the creative side, Identity provides graphic design, web development, and branding services, along with content marketing and inbound marketing strategies powered by HubSpot. Social media strategy and influencer marketing round out the digital offerings, while executive thought leadership and visibility programs help position company leaders as industry voices. The agency also conducts media training workshops and community engagement initiatives to strengthen client relationships with key stakeholders.

• Public relations and communications strategy
• Media relations and media outreach
• Crisis communications and crisis management
• Creative design and graphic design
• Brand strategy and brand development
• Digital marketing and paid advertising
• Social media strategy and management
• Content marketing and inbound marketing (HubSpot)
• Web development and website design
• Executive thought leadership and visibility
• Media training workshops
• Influencer marketing
• Community engagement
• Client reporting and analytics

Client Focus and Industries Served

Identity works with a diverse portfolio of clients, including well-known brands such as Motown Museum, La-Z-Boy Furniture, and Verizon. The agency serves organizations across various sectors, from consumer goods and retail to technology and non-profit. Identity's approach is particularly suited for companies that need to build trust, generate attention, or navigate complex challenges. The agency's client base includes both established enterprises and growing organizations seeking to strengthen their market position through strategic communications. Identity's ability to handle everything from media training to executive visibility makes it a versatile partner for businesses looking to align their reputation with revenue goals.

Approach and Philosophy

Identity operates under a methodology known as "The Identity Way," which emphasizes quick mobilization, creative thinking, and expert counsel. The agency was recognized for pioneering modern public relations in Detroit, being the first in the region to offer in-house creative and social media services. Identity maintains a remote-first culture, allowing it to attract talent from across the country while keeping a strong presence in Birmingham, United States. The agency has earned over 50 national and regional awards and has been a two-time national finalist for PR Agency of the Year. Its team focuses on delivering integrated programs that combine public relations, marketing, and creative execution to produce measurable outcomes for clients. Identity's emphasis on employee mentorship and skill development ensures that its specialists stay current with industry trends and best practices.

Location and Credentials

Identity is headquartered at 300 Park St in Birmingham, Michigan, United States, with an additional office in Chicago, Illinois. Founded in 1998, the agency has built a reputation as a reliable partner for organizations seeking comprehensive communications support. Identity's location in Birmingham places it within reach of both Detroit's business community and the broader national market. The agency's credentials include numerous industry accolades and a track record of serving clients across multiple sectors. Identity's team of nearly 40 specialists brings deep expertise in public relations, media relations, and creative services, making it a solid choice for companies that need a full-service agency with a focus on results.

Identity is a good fit for organizations that require an integrated approach to public relations and marketing, particularly those in need of media relations, crisis communications, or brand development. The agency's blend of strategic counsel and creative execution makes it suitable for businesses seeking to enhance their visibility, manage their reputation, or navigate challenging situations. With its remote-first model and national client base, Identity is well-positioned to serve companies across the United States that value a collaborative, results-driven partner.