Imagro

Imagro is a Dutch public relations and consulting firm that focuses on strategic communication, research, and creative solutions within the agricultural and food production sectors. Based in Ottersum, Netherlands, the agency works with farmers, food companies, and communities to address agricultural challenges through innovative perspectives. With over three decades of experience, Imagro combines public relations expertise with a strong emphasis on sustainability and impact-driven communication.

Services and Specialties

Imagro offers a broad range of services tailored to the agrifood and living environment sectors. Their core offerings include strategic consulting, public relations and communication, marketing strategy, and digital expertise. The agency is particularly known for its work in impact assessment, stakeholder engagement, and storytelling for sustainability. Their team provides integrated solutions that span from concept creation and branding design to video production and content creation. Below is a list of their likely service areas based on their industry focus and keywords:

• Strategic planning and consulting for agrifood and rural areas
• Public relations and communications services
• Digital marketing and content creation
• Stakeholder engagement and community communication
• Impact assessment and impact management tools
• Branding, design, and activation campaigns
• Corporate social responsibility (CSR) communication
• Video production and storytelling for sustainability

Who They Help

Imagro primarily supports organizations involved in the food system transition, including agricultural businesses, food processors, fishing industry stakeholders, and environmental initiatives. Their clients range from individual farmers to large corporations and public sector bodies seeking to communicate sustainability efforts effectively. The agency also works with impact organizations and B Corp certified companies, leveraging its own B Corp status to guide clients through sustainability certification processes. Imagro’s expertise in impact management and impact storytelling makes them a valuable partner for entities looking to demonstrate the feasibility of sustainable practices in agriculture and food production.

Approach and Philosophy

The agency’s approach is action-oriented, focusing on creating tangible, impactvolle oplossingen (impactful solutions) that show rather than just tell. Imagro emphasizes nieuwe perspectieven voor agrifood en leefomgeving—new perspectives for agrifood and the living environment—by combining strategic insight with creative execution. Their team of consultants, strategists, and creatives works collaboratively to develop campaigns that resonate with diverse stakeholders, from local communities to international audiences. Imagro’s methodology often includes impact assessment tools and impact management strategies to measure and communicate the real-world effects of their clients’ initiatives. The agency also prioritizes corporate social responsibility, integrating sustainability into every project phase.

Location and Credentials

Headquartered in Ottersum, Limburg, Netherlands, Imagro has deep roots in the Dutch agricultural landscape. The region’s strong connection to farming and food production informs the agency’s understanding of rural challenges and opportunities. Imagro was founded in 1994 and formally incorporated in 2000, giving it over 30 years of experience in the field. The agency holds B Corp certification, reflecting its commitment to high social and environmental performance. This credential, combined with their long history, positions Imagro as a credible partner for organizations seeking to navigate the complexities of sustainable food systems and healthier living environments.

Who Imagro Is a Good Fit For

Imagro is best suited for organizations in the agrifood sector, including farmers, food companies, fishing industry players, and environmental groups that need strategic communication and PR support. Their services are ideal for those looking to enhance stakeholder engagement, communicate CSR efforts, or develop impact-driven campaigns. Startups and established enterprises alike can benefit from Imagro’s expertise in impact assessment and storytelling. However, businesses outside the agrifood or environmental space may find the agency’s specialization too narrow. For clients seeking a partner with a proven track record in sustainability communication and a deep understanding of rural and food system dynamics, Imagro in Ottersum, Netherlands, offers a focused and experienced option.