Imp Communications

Founded in 2013, Imp Communications is a public relations and communications agency based in Bath, United Kingdom. The firm focuses on helping businesses that find themselves stuck with complex customer propositions, lengthy sales cycles, or topics that don’t naturally grab press attention. Rather than shying away from these challenges, Imp Communications leans into them, offering creative, playful strategies designed to generate visibility where conventional approaches fall short.

Industries and Service Approach

Imp Communications specializes in public relations and communications, with a strong emphasis on SEO, marketing, and promotions. The agency’s work sits at the intersection of public relations and digital marketing, blending traditional media outreach with search-driven tactics. This dual focus allows Imp Communications to help clients not only get mentioned in relevant outlets but also ensure those mentions are discoverable online. The firm’s core industries include information technology and services, as well as marketing and advertising, though its adaptable approach can suit a range of B2B and B2C companies. The agency’s philosophy is rooted in the idea that any business, no matter how niche or technically complex, can find its audience with the right mix of storytelling and strategic promotion.

Services and Methodology

While Imp Communications does not publish a static list of services, its expertise in public relations, SEO, and marketing suggests a comprehensive offering. Likely services include:

• Media relations and press outreach for trade and national publications
• Search engine optimization (SEO) to improve online visibility and content ranking
• Content marketing, including blog posts, white papers, and case studies
• Social media management and paid promotions
• Campaign strategy and creative concept development
• Crisis communications and reputation management
• Influencer and partnership marketing

The agency’s methodology is characterized by a “playful, creative” approach that prioritizes results over rigid processes. Imp Communications is known for tackling tough challenges—such as unexciting product stories or long sales cycles—by reframing the narrative. The team works closely with clients to identify the most compelling angles, then executes campaigns that combine press relations with digital tactics like search marketing. This integrated method ensures that every piece of coverage serves a broader goal, whether that’s driving traffic, building brand authority, or shortening the path to purchase.

Location and Client Fit

Based in Bath, United Kingdom, Imp Communications operates from a central location on High Street in the BA1 5EB area. The agency’s Bath base gives it access to a vibrant business community while also serving clients across the UK and internationally. For companies that feel overlooked by traditional PR agencies—perhaps because their industry is too technical, their story too dry, or their budget too modest—Imp Communications offers a refreshing alternative. The firm is a good fit for businesses that need a partner willing to get creative, embrace unconventional ideas, and work tirelessly to secure the attention they deserve. Whether you’re a growing tech startup, a niche B2B service provider, or a company with a product that’s hard to explain, Imp Communications can likely craft a campaign that makes your story stick.