Impact Performers LLC

Impact Performers LLC is a public relations and communications agency based in Atlanta, United States, founded in 2014 by CEO Gregory Poole. The firm specializes in connecting social media personalities—often referred to as semi-celebrities—with corporate sponsorship opportunities. Unlike traditional PR agencies that focus on media placements or brand reputation, Impact Performers LLC operates at the intersection of social media influence and corporate marketing, helping brands leverage the reach of viral and trending online figures.

Services and Specialties

Impact Performers LLC offers a focused set of services centered on influencer sponsorship and social media advertising. While the agency does not provide a comprehensive list of services, its core capability involves brokering sponsorship deals between corporations and social media personalities with follower counts ranging from 150,000 to 1.9 million. The agency also facilitates advertising placements on these influencers' viral or trending social media pages. Based on the agency's stated focus, likely services include:

• Corporate sponsorship negotiation and management
• Social media influencer identification and vetting
• Advertising placement on influencer channels (e.g., YouTube, Instagram, TikTok)
• Contract development and compliance monitoring
• Campaign performance tracking and reporting
• Strategic brand-influencer matchmaking

These services are tailored to brands looking to tap into engaged audiences through authentic, influencer-driven advertising rather than traditional media buys.

Who They Help

Impact Performers LLC primarily serves corporate organizations seeking to advertise on viral or trending social media pages. The agency's client base on the influencer side consists of semi-celebrities—individuals with substantial social media followings but not necessarily mainstream fame. These influencers are often highly willing to feature corporate advertisements in exchange for negotiated sponsorship. The agency acts as an intermediary, reducing the complexity of direct negotiations and ensuring both parties meet their objectives. Brands that work with Impact Performers LLC typically want to reach niche, highly engaged audiences without the overhead of building in-house influencer marketing teams.

Approach and Philosophy

The agency's approach is straightforward: connect brands with influencers who have proven viral or trending content and a dedicated following. Gregory Poole, as CEO, emphasizes direct communication and relationship-building. The agency's process likely involves evaluating an influencer's audience demographics, engagement rates, and content alignment with a brand's values before proposing sponsorship terms. Impact Performers LLC focuses on influencers with 150,000 to 1.9 million followers, a range that balances reach with authenticity—smaller than mega-influencers but larger than micro-influencers. This positioning allows the agency to offer brands access to influencers who are still highly responsive to direct partnerships. The agency's Atlanta base provides a strategic hub in the southeastern United States, a region with a growing tech and media ecosystem.

Credentials and Location

Founded in 2014, Impact Performers LLC has been operating for over a decade from its headquarters at 20 Pine Canyon Dr SW, Atlanta, Georgia, 30331-2862. The agency's longevity in the rapidly evolving influencer marketing space suggests a consistent track record. Atlanta, United States, is a major media and communications hub, home to numerous Fortune 500 companies and a vibrant startup scene, making it an ideal location for an agency bridging corporate sponsorships and digital influence. While the agency does not publicly list major clients or case studies, its focused niche and long-standing presence indicate a specialized expertise in influencer-driven public relations.

Impact Performers LLC is a good fit for corporate organizations that want to experiment with or scale their influencer marketing efforts without building an internal team. Brands looking to sponsor semi-celebrities in the 150K–1.9M follower range—particularly those with viral or trending content—will find the agency's services directly aligned with their needs. The agency's straightforward, relationship-driven model also suits companies that prefer a hands-on, personalized approach to sponsorship negotiations.