Impullsione Marketing de Relacionamento

Impullsione Marketing de Relacionamento is a public relations and communications agency based in Porto Alegre, Brazil. Founded in 2019 by Berenice DallAgnol, the agency specializes in market entry and business-to-business client acquisition, particularly within the financial and insurance sectors. With a strong foundation in relationship marketing, Impullsione Marketing de Relacionamento focuses on building strategic connections that drive measurable results for its clients.

Core Services and Specialties

While the agency's primary focus is on public relations and communications, its expertise extends to a range of services tailored to support business growth. Based on its stated specialization in market opening and client acquisition for corporate clients (PJ), Impullsione Marketing de Relacionamento likely offers the following services:

• Strategic public relations and media relations
• Market entry strategy and business development
• B2B client acquisition and relationship management
• Corporate communications and brand positioning
• Marketing consulting for financial services and insurance
• Workshops and training in relationship marketing

The agency's service list is centered around helping companies establish a foothold in competitive markets, with a particular emphasis on the financial and insurance industries. This focus is backed by the founder's extensive academic and professional background in social communication, marketing services, and business development.

Target Industries and Client Profile

Impullsione Marketing de Relacionamento primarily serves businesses operating in the financial sector, including banks, credit unions, fintechs, and insurance companies. The agency's expertise in opening markets and capturing corporate clients makes it particularly valuable for organizations looking to expand their reach in Brazil's southern region, especially in Rio Grande do Sul. Clients are likely mid-to-large companies seeking specialized support for B2B relationships rather than mass-market consumer campaigns. The agency's approach is consultative, leveraging the founder's experience from Pontifícia Universidade Católica RS and IBMEC SP to offer tailored strategies that align with each client's growth objectives.

Location and Credentials

Headquartered at Praca Dom Feliciano in Porto Alegre, Brazil, Impullsione Marketing de Relacionamento operates from the heart of Rio Grande do Sul's capital city. This location provides direct access to a vibrant business community, particularly in the financial and insurance sectors that are prominent in the region. The agency's founder, Berenice DallAgnol, holds a bachelor's degree in Social Communication from Pontifícia Universidade Católica RS, a postgraduate degree in Marketing Services from ESPM, and an in-company postgraduate qualification from IBMEC SP. She has also completed supplementary courses in sales and relationship marketing workshops led by Marcelo Myashita, underscoring a commitment to continuous learning and practical expertise.

Who This Agency Is a Good Fit For

Impullsione Marketing de Relacionamento is particularly well-suited for financial services and insurance companies based in or looking to enter the Brazilian market, especially in the southern region. The agency's strength in B2B client acquisition and market opening makes it a practical partner for organizations that need targeted, relationship-driven communications strategies rather than broad consumer outreach. Smaller to mid-sized firms seeking a focused, founder-led agency with deep industry knowledge will find the most value in Impullsione Marketing de Relacionamento's services.