INDIGITAL

Based in Jakarta, Indonesia, INDIGITAL operates within one of Southeast Asia’s most dynamic and fast-evolving communications landscapes. Founded in 2019 by Singgih Widiyastono and Amalia Ayuningtyas, the agency has positioned itself as a strategic partner for organizations navigating the complexities of modern public relations and communications in Indonesia. With its headquarters at 2B Jalan Kesehatan 1 in central Jakarta, INDIGITAL serves clients across a wide range of sectors, from capital markets and industrial enterprises to digital banking and government institutions.

Comprehensive Communications Services

INDIGITAL describes itself as an “end-to-end communication partner,” and its service offering reflects a broad, integrated approach to public relations. The agency’s capabilities span both traditional and digital disciplines, with a strong emphasis on media relations, crisis communication, and content creation. A key differentiator for INDIGITAL is its focus on deep issue understanding and issue response management—skills that are increasingly critical in Indonesia’s fast-paced media environment. The team provides issue spread analysis, issue narrative reinforcement, and crisis communication support, helping clients maintain control of their messaging during sensitive moments.

In addition to crisis work, INDIGITAL offers a full suite of digital and social media services, including social media management, community engagement, digital brand activation, and campaign strategy. The agency also handles offline-online event management, from planning to execution, and provides media monitoring and analysis to track conversation trends and sentiment. Their approach is described as 360-degree, meaning every campaign is designed to be integrated, measurable, and aligned with client objectives.

• Media relations and media placement recommendations
• Crisis communication and issue response management
• Social media management and community engagement
• Content creation and multiplatform content development
• Digital campaign strategy and brand activation
• Offline and online event planning and management
• Media monitoring, analysis, and issue conversation monitoring
• Issue spread analysis and narrative reinforcement

Industries and Clientele

INDIGITAL’s client roster is diverse, reflecting the agency’s ability to adapt its communications expertise to different sectors. The agency has experience working with capital market firms, nickel smelters, digital banking companies, and government organizations in Indonesia. This breadth of industry exposure suggests that INDIGITAL is well-suited for clients operating in emerging or heavily regulated sectors where public perception and stakeholder trust are paramount. The agency’s team of young, passionate communication practitioners brings fresh perspectives to each engagement, while their collective experience with complex economic and policy issues ensures they can handle nuanced, high-stakes communications challenges.

Expertise and Approach

At the core of INDIGITAL’s methodology is a commitment to deep issue understanding. The agency invests time in grasping the specific economic, political, and social contexts affecting their clients, which allows them to craft narratives that resonate with target audiences. Their approach combines data-driven analysis—such as social media and issue conversation monitoring—with creative content development and strategic media placement. This blend of analytical rigor and creative execution makes INDIGITAL a practical choice for organizations seeking measurable results from their PR efforts.

Since its founding in 2019, INDIGITAL has grown into a recognized player in Jakarta’s PR and communications ecosystem. The agency’s focus on bridging communication gaps and facilitating better outcomes for Indonesia aligns with the needs of both local and international clients operating in the country. Whether a client requires ongoing media relations support, a one-time crisis response plan, or a full digital campaign from strategy to execution, INDIGITAL offers the breadth of services needed to manage the full communications lifecycle.

INDIGITAL is a strong fit for mid-to-large organizations in Indonesia—especially those in financial services, natural resources, digital banking, or the public sector—that require a reliable, hands-on communications partner with deep local market knowledge. Companies facing complex regulatory environments or seeking to strengthen their brand presence in Indonesia will find INDIGITAL’s integrated, issue-aware approach particularly valuable.