Influence Matters

Influence Matters is a public relations and communications agency headquartered in Beijing, China, with additional offices in Shanghai and a recently established hub in Indonesia. Founded in 2015 by Managing Director Simon Vericel, the firm has built a reputation for helping B2B technology companies navigate the complex media and business landscapes of Asia. With over eight years of experience, Influence Matters focuses on cross-border communications, particularly for clients seeking to connect with decision-makers and solution adopters across Greater China, North Asia, and Southeast Asia. The agency's work is grounded in a deep understanding of local markets, digital trends, and the specific needs of technology-driven sectors.

Specialist Expertise in B2B Technology and Cross-Border Communications

Influence Matters specializes in public relations for B2B technology companies, covering a wide range of sub-sectors including enterprise software, fintech, blockchain, advertising tech, semiconductor, and supply chain technology. The agency's expertise extends to mobile internet, gaming, and emerging fields like blockchain and initial coin offerings (ICOs). This industry focus allows Influence Matters to craft targeted campaigns that resonate with technical audiences, from C-suite executives to engineers and product managers. The firm's approach is data-driven, using tools like influence mapping and digital radars to identify key stakeholders and media outlets in China and across Asia. By combining local market intelligence with global PR best practices, Influence Matters helps clients build credibility and visibility in highly competitive environments.

Integrated Services and Strategic Approach

The agency offers a full suite of integrated communications services designed for the B2B tech sector. Its capabilities span media relations, content marketing, influencer engagement, corporate communications, and thought leadership development. Influence Matters also provides specialized support for tech event amplification, helping clients maximize their presence at industry conferences and trade shows. A notable initiative is Influence Matters Startups, which tailors communication strategies for early-stage tech companies entering Asian markets. This program includes market research, stakeholder engagement, and targeted campaigns that address the unique challenges of startups, such as limited budgets and the need for rapid brand awareness. The firm's service list includes:

• Public relations & communications services
• Media relations and press outreach
• Content marketing and thought leadership
• Social media management and influencer marketing
• Influence mapping and stakeholder engagement
• Corporate communications and crisis management
• Training for executive spokespeople
• Market research and digital radars

Influence Matters emphasizes hyper-targeted awareness programs, leveraging its network of media contacts and digital platforms to ensure clients reach the right audiences. The agency's work is particularly effective for companies aiming to bridge cultural and linguistic gaps between their home markets and Asia.

Client Base and Market Reach

Influence Matters primarily works with cross-border B2B technology firms, including those from Japan, South Korea, Singapore, and Europe, as well as Chinese companies looking to expand regionally. The agency's clients range from established enterprise software providers to innovative startups in fintech, blockchain, and advertising tech. By maintaining offices in Beijing, Shanghai, and Indonesia, Influence Matters can serve clients across Greater China, North Asia, and Southeast Asia, adapting strategies to local media landscapes and regulatory environments. The firm's recent expansion into Indonesia reflects its commitment to tapping into one of Asia's fastest-growing digital economies, where mobile internet and fintech are booming.

Influence Matters is a strong fit for B2B technology companies—particularly those in fintech, enterprise software, blockchain, or supply chain tech—that need to establish or strengthen their presence in China and broader Asian markets. The agency's focus on data-driven, hyper-targeted communications makes it suitable for organizations looking for measurable impact rather than broad, untargeted campaigns. Its startup program also appeals to early-stage ventures seeking cost-effective ways to build credibility and generate leads in Asia. Overall, Influence Matters offers a practical, results-oriented approach to public relations in one of the world's most dynamic and challenging regions.