Info Popup

Info Popup, also known as Pop-Up, is a student-run media and communications association based at the Université Bordeaux Montaigne in Pessac, France. Founded in 2016 by Maxime Giraudeau and a group of journalism enthusiasts, the organization operates as a legally registered association under the name "Pop-Up : informations et reportages." It functions as a practical training ground for aspiring journalists and communicators, producing content across multiple digital platforms including a website, Instagram, Spotify, and YouTube. While its roots are in journalism, Info Popup has evolved to offer a range of public relations and communications services, leveraging its student talent pool to provide fresh, digital-native perspectives on storytelling and media engagement.

Services and Specialties

Info Popup’s core offering revolves around content creation and digital media production, tailored for both internal university communications and external clients. The organization specializes in producing written reports, video features, and audio content such as podcasts, which are distributed across its established channels. Given its student-driven model, the team focuses on modern, accessible formats that resonate with younger audiences. Typical services provided by Info Popup include:

• Journalistic reporting and feature writing for web and print
• Podcast production and audio storytelling
• Video content creation for social media and YouTube
• Social media management and content strategy
• Event coverage and live reporting
• Communications consulting for student organizations and local businesses

Target Audience and Approach

Info Popup primarily serves the academic community at Université Bordeaux Montaigne, including student groups, faculty departments, and campus initiatives. However, its reach extends to local businesses and non-profits in the Pessac and greater Bordeaux area seeking affordable, youth-oriented communications support. The organization’s approach is hands-on and collaborative, with student members gaining real-world experience under the guidance of experienced mentors. This model allows Info Popup to offer fresh, energetic content that often bypasses traditional media constraints, making it particularly effective for campaigns targeting students or young professionals. The association’s emphasis on digital platforms means it is well-suited for clients looking to build or strengthen their online presence through authentic, community-driven storytelling.

Location and Credentials

Headquartered in Pessac, Aquitaine, France, Info Popup is deeply embedded in the local academic landscape. Its location at Université Bordeaux Montaigne provides access to a diverse pool of student journalists, videographers, and social media specialists. Since its founding in 2016, the association has built a portfolio of published work across its platforms, demonstrating its ability to produce consistent, quality content. While not a traditional PR agency, Info Popup’s status as a legally recognized association lends it credibility, and its track record of operating for several years shows sustainability and commitment. The organization is an ideal partner for small to medium-sized projects that require a creative, low-cost approach to media and communications, particularly for entities in the Nouvelle-Aquitaine region seeking to engage with local student populations.

Info Popup is best suited for clients who value grassroots authenticity and are comfortable working with a student-led team. It is a strong choice for campus events, local non-profits, or small businesses in Pessac and nearby areas that want to experiment with digital-first content without the overhead of a professional agency. The association’s focus on journalism and multimedia storytelling makes it a compelling option for projects that need a narrative-driven angle, such as community spotlights or educational campaigns. For those seeking a nimble, enthusiastic partner with a built-in audience of students and young adults, Info Popup offers a unique blend of training and service that bridges the gap between academic learning and professional communications.