INFOCUSMADRID - IFM OTHER NEWS NETWORK SAS

Founded in 2014, INFOCUSMADRID - IFM OTHER NEWS NETWORK SAS began as a communications consultancy with a clear purpose: to help organizations navigate the increasingly fluid and fragmented media landscape. Based in Medellin, Colombia, the firm was established by a team that recognized the need for integrated, strategic communication solutions that go beyond traditional public relations. From its inception, the agency has focused on blending creativity with strategic thinking, aiming to address the specific, evolving needs of its clients in a world where audiences are more dispersed and harder to reach than ever before.

Current Focus and Approach

Today, INFOCUSMADRID - IFM OTHER NEWS NETWORK SAS operates as a full-service communications consultancy, offering holistic and creative solutions tailored to each client's unique challenges. The agency's work is grounded in exploring novel communication possibilities, particularly in the strategic areas of modern communication. By articulating tools and channels in creative ways, the firm strives to generate more effective and efficient communication that resonates with increasingly "liquid" audiences—those who are constantly shifting between platforms and expectations. The consultancy's mission is to advise and guide clients in comprehensive communication, leveraging specialists in business communication, political communication, public relations, and digital communication management. Notably, the agency also has its own television and radio media outlets, which were planned for activation in 2016, providing an additional layer of media reach and content production capability.

Services and Specialties

INFOCUSMADRID - IFM OTHER NEWS NETWORK SAS offers a broad range of services designed to cover the entire communication spectrum. While specific service offerings are not detailed in depth, the agency's focus on integrated communication suggests capabilities across multiple domains. Based on their stated areas of expertise and the Colombian market context, likely services include:

• Strategic communication consulting for corporate and political clients
• Public relations and media relations management
• Digital communication strategy and social media management
• Audiovisual content creation and production (video, radio, TV)
• Media planning and buying, including through proprietary channels
• Crisis communication and reputation management
• Audience analysis and engagement for "liquid" audiences
• Corporate storytelling and brand narrative development

The agency's unique position as a consultancy with its own media outlets (radio and TV) gives it an edge in content distribution and media integration, allowing for more direct control over messaging and audience reach.

Who Benefits from INFOCUSMADRID - IFM OTHER NEWS NETWORK SAS

This agency is particularly well-suited for organizations in Medellin and across Colombia that require a comprehensive, hands-on approach to communication. Companies in need of strategic guidance for corporate communication, political campaigns, or public relations will find value in their integrated model. Similarly, businesses looking to strengthen their digital presence, create compelling audiovisual content, or manage complex stakeholder relationships can benefit from their expertise. The agency's focus on liquid audiences makes it a strong partner for brands targeting younger, mobile-first demographics. For clients who want a consultancy that not only plans but also produces and distributes content through its own channels, INFOCUSMADRID - IFM OTHER NEWS NETWORK SAS offers a distinctive, end-to-end solution in the Colombian market.