Infopaq

Infopaq is a European media monitoring and analysis firm headquartered in Copenhagen, Denmark, with a network of offices across the Nordics and the Baltics. Founded in 1998, the company has grown to employ over 500 people and serve approximately 6,500 clients. Its core offering revolves around helping organisations understand their media presence, evaluate the impact of their communications, and make data-driven decisions to improve future outreach.

Services and Capabilities

Infopaq’s primary services are media monitoring, media analysis, and communications consulting. The company tracks coverage across print, online, broadcast, and social media channels, providing clients with real-time alerts and comprehensive reports. Beyond simple clipping, Infopaq offers in-depth analysis and evaluation, measuring metrics such as share of voice, sentiment, message penetration, and campaign effectiveness. The firm also conducts custom surveys, tracks publicity trends, and provides strategic consulting to help clients refine their communication strategies. While the agency’s expertise is rooted in monitoring and analysis, it also supports clients with news evaluation and reputation management insights.

• Media monitoring (print, online, broadcast, social)
• Media analysis and evaluation
• Sentiment analysis and share of voice tracking
• Campaign effectiveness measurement
• Custom surveys and public opinion research
• Communications consulting and strategic advice
• News evaluation and reputation management

Who They Help and Their Approach

Infopaq serves a diverse client base that includes corporations, public sector organisations, non-profits, and agencies across Europe. The firm’s client list spans industries such as consumer goods, finance, healthcare, technology, and government. Because Infopaq operates across multiple countries—Denmark, Sweden, Norway, Finland, Germany, and Estonia—it is well-suited for organisations that need consistent monitoring and analysis across different markets and languages. The company’s approach is data-driven and consultative: it provides actionable insights rather than raw data, helping clients understand not just what is being said, but why it matters and how to respond. Infopaq’s team of analysts and consultants work closely with clients to tailor reports and dashboards to specific business objectives, ensuring that the intelligence delivered is relevant and useful for decision-making.

Location, Reach, and Credentials

Infopaq’s headquarters are located at 22 Kongens Nytorv in the heart of Copenhagen, Denmark, a central location in the Capital Region. From this base, the company coordinates its European operations, with additional offices in Tallinn, Helsinki, Oslo, Stockholm, and Hamburg. This geographic footprint allows Infopaq to offer local expertise in each market while maintaining a consistent quality standard across borders. With over two decades of experience, Infopaq has built a strong reputation for reliability and depth in media analysis. The company employs more than 500 staff, many of whom are specialists in media research, data analytics, and communications strategy. Infopaq is also known for its proprietary technology platforms that automate monitoring and analysis, though the firm emphasises the human element—analysts and consultants who interpret data in context.

Infopaq is a practical choice for communications teams, marketing departments, and PR agencies that need systematic, cross-border media intelligence. Its services are particularly valuable for organisations operating in multiple European countries, as the firm can provide consistent monitoring and analysis across different languages and media landscapes. Companies looking to move beyond basic clipping and into strategic evaluation of their PR efforts will find Infopaq’s analytical capabilities and consulting support a good fit. While the agency does not offer traditional PR or content creation services, its focus on measurement and insight makes it a strong partner for any organisation serious about understanding and improving its communications impact.