INFOSIS

Founded 36 years ago in Mexico City, INFOSIS began with a clear and ambitious purpose: to understand the reality of the country in order to help shape it. The agency was built on the conviction that meaningful communication requires a deep grasp of the social, political, and economic context. Over nearly four decades, INFOSIS has evolved into a distinctive network of interconnected small business units that specialize in research, information, analysis, and production. Operating out of its headquarters at 84 Valencia in Mexico City, the agency has cultivated a reputation for combining rigorous analysis with practical communication strategy.

A Data-Driven Approach to Communication

What sets INFOSIS apart in the Mexican market is its investment in information infrastructure. The agency has developed what it describes as the largest national digital newspaper archive in Mexico, a collection of nearly three million documents covering the country's economic, political, and social life. This resource, which is maintained and updated continuously, allows INFOSIS to ground its communication strategies in verifiable, historical data. The agency applies statistical measurement to track the impact of events across traditional media networks, providing clients with auditable insights into media coverage and public perception. This emphasis on evidence-based analysis informs every aspect of their work, from campaign planning to crisis management.

Core Services and Specialties

INFOSIS offers a range of services that bridge traditional public relations, media monitoring, and strategic communication. While the agency does not provide an exhaustive list of service categories, its demonstrated expertise suggests a focus on the following areas:

• Media monitoring and statistical impact analysis
• Construction and management of digital news databases
• Strategic communication and image consulting for institutions
• Crisis communication and "war room" setup
• Media campaign design and execution
• Political campaign strategy and electoral communication
• Message development with auditable media targeting
• Diagnosis and production of discourse and visual identity

These services are delivered by a team that congregates talent across information, analysis, communication, imagery, and governance. The agency's approach is characterized by its use of proprietary tools and methodologies, including what it calls "Poligono de Tiro Mediático" (Media Shooting Range logic) for targeting messages with measurable precision.

Who Benefits from INFOSIS

INFOSIS has worked with a remarkably diverse client base over its history. At one end of the spectrum, it has advised the Office of the President of Mexico and various federal ministries. At the other, it has served small municipalities, civil organizations, and religious groups. The agency has also handled communication for global banks and political parties. This breadth of experience suggests that INFOSIS is particularly well-suited for organizations that require nuanced understanding of Mexico's complex media and political landscape. Clients who value data-backed strategy, historical context, and measurable outcomes will find a strong fit with INFOSIS. The agency's long tenure in Mexico City and its deep roots in the country's information ecosystem make it a reliable partner for both established institutions and emerging organizations navigating public communication challenges.