Inphorm Inc.

Inphorm Inc. is the public relations division of Adworkshop, an employee-owned integrated marketing communications agency based in the Adirondack village of Lake Placid, New York, United States. Founded in 1977, Inphorm Inc. specializes in crafting and executing public relations strategies that build brand awareness, establish credibility, and drive sales and revenue growth. As part of a larger agency certified as a New York State Women-Owned Enterprise, Inphorm Inc. brings a focused, results-oriented approach to PR, leveraging decades of experience in the competitive communications landscape.

Specialist Expertise in Integrated Brand Communications

Inphorm Inc. distinguishes itself by operating as the dedicated public relations arm of Adworkshop, allowing for a seamless integration of PR with broader marketing initiatives. This structure enables the agency to deliver cohesive campaigns that align PR tactics with advertising, digital, and interactive strategies. The team in Lake Placid designs customized approaches for each client, ensuring that messaging is consistent across all channels. Inphorm Inc. focuses on achieving specific marketing objectives, whether that means increasing media coverage, managing reputation, or supporting product launches. The agency’s longevity since 1977 speaks to its ability to adapt to changing media environments while maintaining a core commitment to measurable outcomes.

How Inphorm Inc. Applies Its Expertise

The agency applies its expertise by first understanding each client’s unique goals and target audiences. From there, Inphorm Inc. develops tailored public relations plans that may include media relations, content creation, and event coordination. The integration with Adworkshop’s creative, digital, and interactive capabilities allows for a holistic approach—PR efforts are supported by compelling visuals, strategic messaging, and data-driven insights. For example, a campaign might combine press releases, social media amplification, and influencer partnerships to create a unified brand narrative. Inphorm Inc. also emphasizes building long-term relationships with journalists and industry influencers, particularly within the Adirondack region and broader New York market, to secure earned media that resonates.

Services and Specialties

While Inphorm Inc. tailors its offerings to each client, typical services provided by the agency include:

• Media relations and press release distribution
• Crisis communication and reputation management
• Content development (byline articles, blog posts, case studies)
• Social media strategy and management
• Event planning and media event coordination
• Influencer and stakeholder engagement
• Brand messaging and positioning
• Measurement and reporting of PR outcomes

These services are designed to complement the broader marketing mix offered by Adworkshop, ensuring that PR is not an isolated function but a integrated component of brand building.

Who Inphorm Inc. Works With

Inphorm Inc. is a strong fit for businesses and organizations that require a dedicated PR partner capable of working closely with an integrated marketing team. The agency is particularly well-suited for mid-sized to larger companies in the Adirondack region and across the United States that need to elevate their brand presence through earned media and strategic communications. Clients may include those in tourism, healthcare, education, professional services, and consumer goods—sectors where trust and reputation are critical. Because Inphorm Inc. is part of an employee-owned agency, clients also benefit from a team that is invested in long-term success. The agency’s location in Lake Placid offers a unique perspective, blending local market knowledge with national reach, making it an ideal choice for organizations seeking a personalized, results-driven approach to public relations.