Inrete Green

Inrete Green is a public relations and communications agency based in Milan, Italy, that specializes in sustainability-focused communications and environmental consulting. Founded in 2021, the agency operates as a società benefit (benefit corporation), a legal structure that commits it to pursuing social and environmental goals alongside profit. It was created through an exclusive partnership between Rete Clima, an organization known for its environmental expertise, and Inrete – Relazioni Istituzionali e Comunicazione, a firm with deep roots in institutional relations and strategic communication. This unique foundation gives Inrete Green a dual capability: it can advise on technical environmental standards while also crafting compelling narratives around sustainability.

Services and Specialties

Inrete Green's service offering centers on helping organizations navigate the complex landscape of environmental responsibility and public perception. The agency's work is built around key areas such as carbon offset, green communication, and environmental consulting. A core component of its practice involves carbon assessment and carbon neutrality certification, where it guides clients through the process of measuring, reducing, and offsetting their greenhouse gas emissions. This includes detailed calculations for GHG Scope 1, 2, and 3, using specialized GHG inventory software. Inrete Green also assists with sustainability assessment and ESG reporting, helping companies align with environmental standards and communicate their progress to stakeholders. The agency is active in forestation projects and urban reforestation initiatives, particularly through its Protocol Forestazione Italiana, which supports Italian-based carbon offset projects. Other services include climate strategy development, environmental policy advice, and sustainability reporting. The agency also offers carbon label certification, allowing products and services to display their environmental footprint. Typical services include:

• Carbon offset projects (Italy-focused)
• Green communication and sustainability strategy
• Environmental consulting and policy advice
• Carbon assessment and GHG Scope 1, 2, 3 calculation
• Carbon neutrality and carbon label certification
• ESG reporting and sustainability assessment
• Forestation and urban reforestation projects
• Climate strategy and decarbonization planning
• Environmental data analysis
• Corporate social responsibility (CSR) advisory

Methodology and Approach

Inrete Green's methodology is rooted in the principle of balancing economic, social, and environmental sustainability. The agency describes its approach as seeking "good practices" that are in harmony with the ecosystem and then disseminating them in innovative ways, guided by eco-sustainability and environmental ethics. This dual focus on technical rigor and creative communication means that Inrete Green does not simply advise on compliance; it helps clients integrate sustainability into their core business model and communicate that integration authentically. The agency's background in institutional relations and public relations & communications services allows it to bridge the gap between technical environmental data and public-facing narratives. Whether a client needs to understand its carbon footprint or launch a campaign around a reforestation project, Inrete Green provides a structured, data-informed process that emphasizes transparency and measurable outcomes. The agency's work often involves collaboration with businesses, public institutions, and non-profits, reflecting its commitment to widespread environmental action.

Location and Market Focus

Based in Milan, Italy, at 35 Via Generale Gustavo Fara, Inrete Green operates at the heart of the country's economic and business activity. Milan is a natural hub for a consultancy focused on sustainability and communication, as it is home to many of Italy's largest corporations, financial institutions, and media outlets. The agency's location in Lombardy, one of Italy's most industrialized regions, positions it well to serve clients across various sectors who are increasingly required to address environmental standards and corporate social responsibility. While Inrete Green's primary focus is on the Italian market, its expertise in carbon offset projects and GHG inventory software is applicable to international standards, making it a relevant partner for companies with global supply chains or reporting requirements. The agency's work on forestation projects and urban reforestation specifically ties its services to local environmental initiatives, reinforcing its role as a key player in Italy's sustainability ecosystem.

Inrete Green is a good fit for organizations that are serious about integrating sustainability into their operations and communications. It is particularly suited for companies in manufacturing, finance, energy, and retail that need to meet environmental standards, produce credible ESG reports, or communicate their carbon neutrality efforts. The agency also serves non-profits and public-sector entities involved in environmental policy or reforestation projects. Because Inrete Green combines technical environmental consulting with strategic public relations, it works well for clients who need both the "what" and the "how" of sustainability—understanding their environmental impact and then telling that story effectively to regulators, investors, and the public. Its benefit corporation status and partnership-based founding model suggest a long-term commitment to environmental stewardship, making it a reliable partner for organizations seeking authentic and lasting sustainability strategies.